𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗩𝘀 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: ↳ Internal marketing engages employees by aligning them with the company's mission and culture. It includes employee training, internal communication, and rewards programs to motivate staff. Google offers development programs to align employees with company goals. Facebook regularly holds internal hackathons where employees can present and develop their ideas, reinforcing a culture of creativity and collaboration. ---- ↳ External marketing focuses on reaching customers via advertising, social media, PR, and collaborations. It builds brand awareness and customer engagement to drive growth and loyalty. Red Bull sponsors extreme sports events to reflect its energetic and adventurous brand image. Amazon's annual Prime Day is a massive promotional event offering exclusive deals for Prime members. This external marketing strategy builds customer loyalty while driving significant sales growth.
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