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Do successful startup founders spread fake emotional stories about their background, claiming they had hard times? Sometimes, do they try to become like Abraham Lincoln? True or False?

A creative take on product marketing and consumer perception: Sometimes, it's not the quality of the product itself, but the story you tell that makes all the difference. This post is a humorous reminder that innovative (or even quirky) messaging can

Starting a business in India with government funding is like fighting Thanos without the Avengers! There are just too many hoops to jump through: endless paperwork, unpredictable approval processes, and sometimes, a lack of transparency. Even when t

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Should I make a prototype for my startup? It is a software product, so I feel tempted to jump to making the actual product.

Two key essentials for your product sustainability: 1) Quality and Value of Product 2) Communication of Product Without communication of product, the value and quality becomes zero. Its like food without additions of salt into it.

“Silent Signals: How Brands Speak Value Without Saying a Word” Signal Theory explains how people interpret visible cues as indicators of hidden qualities. In business, brands use signals to suggest value, quality, or trust—especially when actual exp

These days building a business is not the real challenge hiring the right people is honestly sometimes it feels like we are the ones being interviewed instead of the other way around

Hi everyone, any idea how to create hype marketing of a brand before launch the actual product (AGARBATI) in market ?

I don't know why, but it feels like even after imposing tariffs, the actions China is taking might give India a manufacturing push. Our private manufacturers will need to take advantage of this; this is not something the government can do.