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Starting a business in India with government funding is like fighting Thanos without the Avengers! There are just too many hoops to jump through: endless paperwork, unpredictable approval processes, and sometimes, a lack of transparency. Even when t
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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o
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โSilent Signals: How Brands Speak Value Without Saying a Wordโ Signal Theory explains how people interpret visible cues as indicators of hidden qualities. In business, brands use signals to suggest value, quality, or trustโespecially when actual exp
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โFeel First, Act Fast: How Emotional Framing Experiments Shape Decisionsโ Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion
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What is Reliance Industries even doing? The company feels more like a local convenience store than a serious global player, with no clear vision or direction. They keep launching product after product, but most end up as failures. Instead of focusin
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