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Do successful startup founders spread fake emotional stories about their background, claiming they had hard times? Sometimes, do they try to become like Abraham Lincoln? True or False?

Should I make a prototype for my startup? It is a software product, so I feel tempted to jump to making the actual product.

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Two key essentials for your product sustainability: 1) Quality and Value of Product 2) Communication of Product Without communication of product, the value and quality becomes zero. Its like food without additions of salt into it.

Hi everyone, any idea how to create hype marketing of a brand before launch the actual product (AGARBATI) in market ?

I just want to share my thoughts..... (to find any like minded people ;) ) sometimes I feel like kindness is a CURSE. you cannot spout out the same agony or disgust you felt when someone behaved rudely with you, If you are comfortable with giving

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh

What is Reliance Industries even doing? The company feels more like a local convenience store than a serious global player, with no clear vision or direction. They keep launching product after product, but most end up as failures. Instead of focusin

𝗣𝘂𝗹𝗹 𝗩𝘀 𝗣𝘂𝘀𝗵 : In push marketing, the product is actively promoted by reaching out to customers directly, encouraging them to make a purchase. Examples : ↳ Cold calls ↳ Bulk emails ↳ Direct mail campaigns ↳ Offering incentives for re

Full case study :https://docs.google.com/presentation/d/1B5_91NX8k2jJQaur6PBVGsNGA5hSrX9A/edit?usp=sharing&ouid=104829336025717084327&rtpof=true&sd=true Haldiram's case study Haldiram's is an iconic Indian brand known for its premium-quality sweets a