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Most smartphone makers are using ODMs to make phones Even Samsung uses ODMs Most Motorola phones are ODM-based Many phone makers use ODMs to save costs and produce phones faster so that they can launch them quickly in the market, especially budget

India is undoubtedly a tech giant, we have reached the moon, and our population is 140Cr, almost every one has mobile phones, yet we don't manufacture competitive mobile phones. And our laptop brands are HCL, Micromax, which is not at all competitiv

Why Indian phone Brands Couldn't Survive the Chinese Invasion? Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These

According to Rahul Sharma, Co-Founder of Micromax The Micromax brand is still alive, but they have no plans to launch phones Now, they have pivoted to the manufacturing side, building phone components and supplying phone brands across all four fact

I’m working on something that could change the way brands understand their customers on a deeper level, and I’d love your opinion! "Imagine combining eye-tracking technology ,EEG with advanced AI models to reveal how consumers subconsciously perceive

Why Women Are Redefining Mobile Phone Purchases Women aren’t just buying phones—they’re shaping the market. Here’s how to win them over: ✅ What drives their choices? Functionality > aesthetics. Long battery life, multitasking tools, and safety feat

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest compani

In 2000, Nokia ruled the world—selling 7 phones every second and owning 70% of the market. But a decade later, it collapsed completely. How did the king of mobile phones fall so fast ? The rise and fall of Nokia, explained: Nokia started in 1865

💡 Business Idea: Trading Excess Products 🧬 Concept: Inspired by the Californian discount grocer "Martie" which opened branches selling multi-brand products at discounts of 35-80% off retail prices, this business model focuses on trading excess pro

"Why Should Startups Care About Second-Hand Apparel?" The second-hand apparel market is booming, offering startups a unique opportunity to tap into sustainability, affordability 1. Sustainability Sells Eco-conscious consumers love second-hand fash