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The Liking Principle in marketing is simple yet powerful — people prefer to say “yes” to those they like. Whether it’s a friendly tone, shared values, or attractive visuals, consumers are more likely to trust and buy from relatable brands. When marke

The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se

Problem- 60% of the carts on e-commerce websites are abandoned in tier 2 cities due to longer delivery times. Solution- Become Amazon prime/meesho for tier 2 cities by opening a warehouse in major tier 2 cities and give faster deliveries. Products

You Might Not know this China is Exposing US Luxury Brands Using TikTok 1. Why China is Doing This China is leveraging TikTok to challenge US luxury brands for several reasons: Geopolitical Move: Part of the ongoing US-China trade and tech tension

Validating the Idea: Affordable Space-Saving Furniture Business: With rising urbanization and in rural areas shrinking living spaces, the demand for space-saving furniture is increasing globally. Small apartments, co-living spaces, and compact offic

𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗗𝗼𝗻’𝘁 𝗦𝗲𝗹𝗹 𝗟𝘂𝘅𝘂𝗿𝘆. 𝐓𝐡𝐞𝐲 𝐒𝐞𝐥𝐥 𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐭 𝐒𝐜𝐚𝐥𝐞. 𝗧𝗵𝗲 𝗧𝗿𝘂𝘁𝗵 𝗠𝗼𝘀𝘁 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗠𝗶𝘀𝘀: Everyone dreams of building a premium brand. But in

𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗖𝗿𝗶𝘀𝗶𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮𝗻 𝗙𝗠𝗖𝗚 𝗡𝗼𝗯𝗼𝗱𝘆 𝗧𝗮𝗹𝗸𝘀 𝗔𝗯𝗼𝘂𝘁 (And why the US shows us what's coming) If you're building or investing in FMCG in India, this will open your eyes. In the next 5 years, most traditional

"Who are buying those expensive clothes" The people buying expensive clothes today aren’t just the ultra rich or celebrities ,they include a growing class of aspirational buyers, influencers, and even middle-class youth who see luxury fashion as a

Kannauj: India’s Forgotten Perfume Capital & The Need for Government Action Kannauj, often called the Grasse of India, has been crafting perfumes for centuries. This small town in Uttar Pradesh is known for its attars, made using the ancient deg bha