Yday, CaratLane opened its 1st store in the USA, right next to a Biba outlet! ๐๐
But, itโs not just these two. The location is such that most Indian brands pick this as the first place in the US to launch their stores.
Yet, most Indians donโt kno
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Anonymous 2
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Iselin as a launch spot makes sense. Brands know they have an established Indian community thatโs likely to support them. Plus, itโs a smart way to test the market before going all-in.
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