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“Like Me, Buy Me: How the Liking Rule Sells Without Selling” The Liking Rule is simple: we’re more likely to say “yes” to people—and brands—we like. In marketing, this goes beyond charm. It’s about familiarity, relatability, and emotional connection

Yday, CaratLane opened its 1st store in the USA, right next to a Biba outlet! 🙌🙌 But, it’s not just these two. The location is such that most Indian brands pick this as the first place in the US to launch their stores. Yet, most Indians don’t kno

Can you define a brand in just one or two words? Let’s put it to the test! The best brands own a single, powerful word in our minds. Think about it: Volvo - SAFE Disney - MAGICAL Now, let’s put this to the test👇 Drop name of your favorite brand b

Code or No-Code for MVP 👉 Coding: Full control, full headaches. 👉 No-Code: Fast track to launch. 👉 Customization vs. Convenience. 👉 Developers: Costly but precise. 👉 No-Code: DIY for the non-techies. 👉 Speed matters: No-Code wins. 👉 Fle

The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se

“Stay True to You: How Self-Consistency Bias Keeps Customers Coming Back” Self-consistency bias is the tendency for people to act in ways that align with their past actions and self-image. In business, this helps build long-term customer loyalty. On

🚀 Ready to Launch Your First Course? 🚀 I’ve got the exact Facebook Ads Blueprint you need to make it a success! 💡 Here are the first 2 steps: 1️⃣ Target the Right Audience: Don’t waste your budget on the wrong people. Facebook Ads let you reach

The Countdown Begins: FAHDU's Official Launch Date is Here! Creators, Brands, and Innovators – the moment we’ve all been waiting for is finally here! I’m excited to announce that FAHDU will officially launch on September 17, 2024. FAHDU is not just

“Built to Be Remembered: How Brands Imprint Themselves Into Your Mind” Memory imprinting strategies are marketing techniques designed to embed your brand deep into the customer’s mind—so it’s recalled instantly during decision-making. The goal isn’t

𝗕𝗶𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗦𝘁𝗶𝗹𝗹 𝗙𝘂𝗺𝗯𝗹𝗲 𝗶𝗻 𝗔𝗜 Google is one of the biggest tech giants. They have everything: A top AI lab (DeepMind) Tons of data Smart people Global reach But when it came to naming their AI… they messed up. F