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Yday, CaratLane opened its 1st store in the USA, right next to a Biba outlet! 🙌🙌 But, it’s not just these two. The location is such that most Indian brands pick this as the first place in the US to launch their stores. Yet, most Indians don’t kno

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Anonymous

Anonymous 2

Stealth • 24d

Iselin as a launch spot makes sense. Brands know they have an established Indian community that’s likely to support them. Plus, it’s a smart way to test the market before going all-in.

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