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Just a thought… 🤔 In the startup world, intelligence can only take you so far. It’s curiosity that pushes boundaries, fuels innovation, and keeps us moving forward even when answers aren’t obvious. 📈 Being curious means constantly asking 'What if

In this blog, I delve into Cadbury's marketing strategies and consumer behavior insights that underpin its success in the confectionery industry. I examine the role of authoritative endorsements in building trust, as well as the crucial distinction b

Here's a secret startup tip for you... 🔑 "The Power of Pivoting!" In the startup world, flexibility is EVERYTHING. Here's why pivoting can be a game-changer: 1. Market Demands Shift ↳ Adapting meets the needs of your audience. 2. Innovation Ov

EPC (Engineering, Procurement, and Construction) contracts are crucial for large-scale projects, assigning full responsibility to one entity. However, they can lead to complex disputes, particularly around delays, costs, and quality. For startups in

Strategies for startups 📊 Leverage Cost-Effective Marketing: Utilize free or low-cost marketing tools, particularly social media, to build brand awareness without overspending. Focus on Product-Market Fit: Ensure your product meets the needs of y

VISA isn't a credit card company. They're the world's most profitable middleman: No credit risk No bank ownership Just a 2.5% toll on $15.5T in yearly spending Here's their perfect business : 1. Let these numbers melt your brain: 14T+ processed

Is Market Research Real ? Why Your Pre-Launch Research Might Be Misleading Aspiring medial-ers, That meticulous pre-startup research? I t might not be as reliable as you think. Here's why (past experiences) 1. The Research Trap • Surveys don'

Want furniture on rents?? Furlenco: Flexible Furniture for Rent (or Purchase) in India Need furniture but crave flexibility? Furlenco, a top Indian company, lets you rent stylish furniture for your home - sofas, beds, and more! They even offer the o

From Hands-on Engineer to Visionary Builder – My Journey of Reinvention They say leadership is about vision. But for me, it’s also about reinvention—choosing to grow when staying still seems easier. From the early 2000s as a passionate software eng

Apple should acquire Perplexity for $30B — and here’s why this might be the only AI move that truly matters. Apple’s AI effort is failing. Siri’s a meme, Safari search is owned by Google, and Apple has no meaningful presence in generative AI. Meanwh