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trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

I see incredible sporting talent in India often going unnoticed because of inadequate infrastructure, support systems, and limited career opportunities after sports. Athletes frequently face uncertainty, asking if there are job opportunities beyond t

Why are Indian founders not excited about B2B startups. Everyone is either into AI or chatbots in B2B or else building apps and brands. Specially so much investment flowing into D2C brands that it makes me laugh. Boring B2B business generate so much

Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

Problem. Influencers often struggle to monetize their content beyond basic promotions due to limited revenue streams. Many influencer-brand partnerships are short-lived and purely transactional, lacking depth and sustainability. Influencers face p

The dark side of influencer marketing is something brands rarely talk about, but it’s time to face the facts. Most influencers aren’t worth the investment. Sure, they have massive followings, but how many of those followers actually care about your

ONE INTERESTING OBSERVATION SERIES DAY #16 Luxury goods consumers worldwide fall into five dominant groups, based on their motivations, profiles, values in luxury items, purchase reasoning, and age group. 1) Going Global: People in this group don

Finally, SEBI has taken some action against these financial influencers, which is very necessary. People might not fear the market as much as they fear their words. The majority of what they say makes no sense and has no facts, but they say anything

Shopping online can be overwhelming with so many options. There should be a platform that makes discovering emerging fashion brands easier. Finding unique, high-quality labels shouldn’t be so difficult. Would you find value in something like this? W

Random thought - we keep hearing AI will create a new set of jobs, but what kind? Like IT becoming the HR department of AI agents makes sense, but what other new jobs could show up in next few years? Really curious what you all think 🤔