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trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

Problem. Influencers often struggle to monetize their content beyond basic promotions due to limited revenue streams. Many influencer-brand partnerships are short-lived and purely transactional, lacking depth and sustainability. Influencers face p

ONE INTERESTING OBSERVATION SERIES DAY #16 Luxury goods consumers worldwide fall into five dominant groups, based on their motivations, profiles, values in luxury items, purchase reasoning, and age group. 1) Going Global: People in this group don

Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

The dark side of influencer marketing is something brands rarely talk about, but it’s time to face the facts. Most influencers aren’t worth the investment. Sure, they have massive followings, but how many of those followers actually care about your

Physics Wallah has been so successful that it has become a household name and they are literally expanding in every other field, price differentiation also makes brands because after a point face value drops in content creation business.

When Agilitas sports raised their massive round just when they begun I wondered how were they able to raise so much? Apparently founder pedigree helps a lot. But looking at their Lotto deal which could result in revenues of 2000-3000 Crores in 2-3 ye

Seeing those amazing edits on Instagram from content creators really makes me envious! But is marketing through content the new big trend? What's the best way to dive into learning content creation?

Trust in Brands vs. Specialization: - In India, a successful brand crossing into new markets carries our trust. • We buy into their legacy, not just products. - In the US, it’s about niche expertise. • Tesla is trusted for EVs, but a Tesla phone

Remember Gaana Music app It has been acquired by the parent company of the Radio Mirchi ie. ENIL for only ₹25 lacs. This came into limelight after ENIL’s filing with NSE. Gaana raised a total of $200 million was once valued at $580 million.