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trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

I see incredible sporting talent in India often going unnoticed because of inadequate infrastructure, support systems, and limited career opportunities after sports. Athletes frequently face uncertainty, asking if there are job opportunities beyond t

“Sold Out on Purpose: How Scarcity Makes Luxury Unstoppable” Luxury brands thrive on scarcity—not just in quantity, but in access. This isn’t accidental; it’s psychological strategy. When a product is “limited edition” or “by invitation only,” it tr

too much chaos, nothing makes sense too much order, nothing new happens but in between lies the sweet spot where unexpected but meaningful connections form.

Why are Indian founders not excited about B2B startups. Everyone is either into AI or chatbots in B2B or else building apps and brands. Specially so much investment flowing into D2C brands that it makes me laugh. Boring B2B business generate so much

“Chasing the Dream: How Aspirational Marketing Elevates Luxury Brands to Icons” Aspirational Marketing taps into consumers’ desires to reach a higher social, financial, or lifestyle status. Luxury brands master this by showcasing not who the custo

Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

Why HMLC is Recognized as a Leading Branding Agency in India In today’s competitive market, where brands are constantly striving to stand out, HMLC has emerged as one of India’s leading branding agencies—setting new benchmarks in creativity, strateg

The dark side of influencer marketing is something brands rarely talk about, but it’s time to face the facts. Most influencers aren’t worth the investment. Sure, they have massive followings, but how many of those followers actually care about your