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In this blog, I delve into Cadbury's marketing strategies and consumer behavior insights that underpin its success in the confectionery industry. I examine the role of authoritative endorsements in building trust, as well as the crucial distinction b

Indian Smartphone Market: Shifts & Forecast * Current Leader: Vivo leads (Q4 2024/Q1 2025). * Past: Xiaomi held 28% five years ago, now around 12-13%. * Growth: Apple (part of "others") significantly gained, breaking into top 5 by volume in Q4

Executive Summary Our Fintech solution aims to revolutionize the banking experience by providing a comprehensive range of retail and business banking services under one roof. By offering a single office for all banking needs, we enhance customer conv

Nothing, a leading consumer electronics brand, is expanding its workforce in India to support the local economy and strengthen its 'Make in India' efforts through increased domestic manufacturing and innovation. This move reflects its commitment to

Let's discover potential of Quick - Commerce and what are challenges for Old E-commerce Giants like Amazon, Flipkart and DMart 💭 : • I think , the main reason behind the Quick Commerce is category creation and changing consumer behaviour and Consum

Day 23: Bangalore's Startup Scene: Beyond Filter Coffee & Coding Forget stereotypes! Bangalore's startup scene bursts with innovation beyond tech. It's a kaleidoscope of ventures: * Fintech Mavens: Revolutionizing finance, making chaat vendors te

Business Incidents BlackBerry a pioneer in the smartphone industry. Despite initially dominating the market with its secure email and messaging services, BlackBerry failed to innovate and adapt to the rapidly changing smartphone landscape. The compa

In recent years, there's been a noticeable shift in dining preferences across India. More and more people are opting for hygienic and quality restaurants rather than just seeking out the cheapest options. This growing trend highlights the increasing

Consumer’s Preference for LG Air Conditioners in India 🚀 1. Key Drivers of Preference : -Energy Efficiency : Consumers prioritize 5-star ratings for cost savings. -Innovative Features : Dual Inverter, AI Smart Control = premium appeal. -After-Sales