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Bombay Sapphire’s ‘Step into the Blue’ campaign celebrates its iconic blue bottle, inviting moments of discovery and joy. Launching in the UK and Italy, the campaign blends rich visuals with digital, social, and influencer activations to inspire a re

Do you folks tip the Amazon / FirstCry delivery guys? I don’t. But I do tip the Swiggy / Zomato guy. And this is something that I have seen with a bunch of my friends as well. Is it fair to assume that Amazon / FirstCry delivery guys are bette

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Most of the quick commerce companies are losing money in the last mile delivery, as per you what's the best way to reduce last mile delivery cost and be profitable, if the last mile delivery is the highest expense, which is paid by quick commerce com

A platform to bring micro-influencers and small businesses together. Micro-influencers are arranged categorically (fitness, art, food etc) within the platform from which businesses can choose to kick off a paid promo. Businesses can get recommendat

Which one will you choose When the point is about buying either delivery time or cost ( in most of the cases)

🔥 The ₹2,00,000 Crore Bet: 🇮🇳 Government is pushing for 5k CBG plants under SATAT—can these projects actually turn a profit? 🚀 Incentives: ✔️ Guaranteed buyback @ ₹46-60/kg ✔️ ₹500-1000/ton tipping fees from municipalities ✔️ Capital subsidies &

Why don't incense stick companies directly apply the red part of matchstick to the tip of the stick instead of providing free matchsticks inside the box? This approach could save more trees, be easily marketed, and offer a cost-effective, easy, and s

One of my friend approached us to plan an influencer campaign for promoting his webinar He is running an english coaching business. But, He had one condition. The campaign needs to be different. He is not worried about cost. He just want it to be u

Things"MARKET X," will provide to be different into market:- 1.)*Data-Driven Influencer Matchmaking** MARKET X uses advanced analytics to find influencers whose audience aligns perfectly with the brand's target demographic, ensuring maximum ROI.