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Rohith R

Stealth • 9d

One of my friend approached us to plan an influencer campaign for promoting his webinar He is running an english coaching business. But, He had one condition. The campaign needs to be different. He is not worried about cost. He just want it to be unique. My team and I started to explore opportunities and found an untapped opportunity, which I will discuss further, We collabed with a micro influencer, gave him the training on the script, and the result was blew us, 140K Views 700+ Interactions and the webinar is full now. All of this within 3 days. Ok, here comes the interesting part, How we planned the campaign? We compiled the brands core message with storytelling. Instead of making a normal promotion script, We wrote his story. What made him start this business?, His struggles?, the success of students studied from his insititue, and then CTA. This connected with the audience very well as they could able to relate with his story, as everybody struggled with learning English as he was. This gave a hope to those audience that english can be improved like him when we learn directly from him. ---

0 replies6 likes

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