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Havish Gupta

Figuring Out • 5m

How Memberships are Indirectly Profitable! If you look at any membership in any industry, you might think the company is losing money because of the perks they offer! But that's not true. Let’s take airline memberships as an example. Imagine you h

Anonymous 1

Hey I am on Medial • 5m

True and a good example too but not every company needs a membership thing. I mean take lenskart for example. How mnay breaks are you going to experience to use their membership to the fullest? How mnay broken chashmas to validate that expense in you

Havish Gupta

Figuring Out • 5m

Well lenskart membership is basically a way to sell more. Like as you said, you don't actually break specks and you also don't change them every few months. So i got the math, a lenskart glass costs about 1500, while their gold membership costs 600 something and offers 1+1. Thus as a consumer we think it's a great deal and purchase it but at the end Lenskart gets benifited, not us. This have personally happened with use multiple times

0 replies

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Recently ordered specs from lenskart, Didn't like them so returned back... They only pay back me 300 rupees out of 600 in the app wallet, from which they took back 100 rupees in the name expire of something. Now I have to keep their app, sees their n

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Do you think that the Costco model can work in India? For those who don't know, Costco is an American Supermarket chain similar to Walmart and DMart. The Catch is that only those who have purchased Costco Membership can shop there. And since Costco

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