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Mehul Fanawala

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The Clueless Company • 9m

I once saw a sales team struggling to close deals. They were shocked when I pointed out the real issue: they didn't understand their customers’ objections. Objections are not roadblocks. They’re insights. When you analyze them, you unveil the true concerns people have. This allows you to create better solutions that speak directly to their needs. Ignoring objections is like ignoring feedback on a product. You won't ever improve if you're not willing to listen. Sales audits become powerful tools when you turn objections into action steps. What have you learned from your customers’ objections that changed your approach?

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