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Techsaga CorporationsĀ ā¢Ā 10m
š Follow || š Bookmark || š Comment down your thoughts ||---------- . š šš¶šš°š¼šš²šæ šš®š¹šŗāš šš¶š¹š¹š¶š¼š» šš¼š¹š¹š®šæ š š®šæšøš²šš¶š»š“ š¦ššæš®šš²š“š . šš®š¹šŗ, ššµš² #š š š²š±š¶šš®šš¶š¼š» šš½š½, š©š¢š“ š“š¬šŗš³š°š¤š¬š¦šµš¦š„ šµš° š“š¶š¤š¤š¦š“š“, š£š¦š¤š°š®šŖšÆšØ š¢ ššÆšŖš¤š°š³šÆ ššµš¢š³šµš¶š±. Founded in 2012 by Alex Tew & Michael Acton Smith, Calm grew to a $1 billion valuation in just 7 years. Letās dive into their genius marketing strategies! š šš²š š¦ššæš®šš²š“š¶š²š š®š»š± š§š®š°šš¶š°š:-- -> š£š®š¶š± šš±šš²šæšš¶šš¶š»š“ š ⢠User Acquisition: Heavy focus on Facebook with 300+ creatives. Message sequencing and retargeting follow users through their journey. ⢠Revenue: Earned $6M from iOS users in January 2020 alone. -> š§š®šæš“š²š š š®šæšøš²š šš»šš¶š“šµš šÆ ⢠Primarily iOS users, leading to higher conversion rates compared to Android. -> šš»š³š¹šš²š»š°š²šæ š£š®šæšš»š²šæššµš¶š½š š¤ ⢠Collaborations with celebs like Eva Green, LeBron James, and Matthew McConaughey boosted user acquisition. -> šØšš²šæ š¢š»šÆš¼š®šæš±š¶š»š“ š ⢠Welcome screen prompts users to ātake a deep breath,ā setting a calming tone. Personalizes experience based on user goals. -> š¦š¹š²š²š½ š¦šš¼šæš¶š²š š¤ ⢠30-minute stories narrated by celebs, a big revenue driver, enhancing the appās appeal. -> š©š¶šæš®š¹š¶šš š®š»š± šØšš²šæ šš»š“š®š“š²šŗš²š»š š¢ ⢠Post-session prompts encourage users to share experiences with personalized quotes, boosting virality and retention. -> š¦š½š²š°š¶š®š¹ š¢š³š³š²šæš š®š»š± š„š²šš®šæš“š²šš¶š»š“ š ⢠Win-back campaigns with big discounts convert free users to paying subscribers. š Future Goals Calmās vision extends beyond digital products. Co-founder Michael Acton Smith dreams of creating Calm hotels and even a Calm Island resort! š“
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MedialĀ ā¢Ā 1m
Found this gem on Reddit (posted in deals4india by user Infinity-artist) and yes, it works: Calm Lifetime Membership ā FREE 1ļøā£ Download the Calm app (iOS or Android). 2ļøā£ Install, then log in or register for a new account. 3ļøā£ Tap Profile (bottom
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What are the most effective and sustainable user acquisition strategies for a new app, especially to drive initial visits and encourage users to explore the product? Is it necessary to rely solely on paid channels like Facebook or Google Ads, or are
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āThe Hook Model: How Brands Build Habits That Sticks ā The Hook Model explains how companies create products that keep users coming back by forming habits. Developed by Nir Eyal, it consists of four key steps: Trigger ā Action ā Variable Reward ā In
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Crucial KPIs for founders, from inception to exit: Pre-Seed: Validate your idea! Focus on Problem-Solution Fit (qualitative user interviews, early sign-ups). Seed: Prove initial traction. Track Customer Acquisition Cost (CAC), Conversion Rates, and
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Ycombinator Day 4: š Mastering Product Building, User Talks & Growth Strategies! Key Insights š¤©š¤š: ⢠Don't build secretly, get users from the start ⢠Learn the problem deeply, identify customer segments ⢠Define minimum viable product (MVP) ā¢
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"Medial Making Money" From last few days "Medial Prioritizing Community Over Cash", While many platforms prioritize immediate monetization, Medial's current strategy revolves around building a strong and active community. their current focus is est
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Did you ever notice that Blinkit & Zepto show different prices on Android vs. iOS? Itās not a glitch though, its dynamic pricing at play! But whyis it happening? ā Brands tweak prices based on user behavior,Ā ā Ā They pay commission to the App Store
See MoreFounder | Agentic AI...Ā ā¢Ā 7d
Simple explanation of Traditional RAG vs Agentic RAG vs MCP. 1. š§šæš®š±š¶šš¶š¼š»š®š¹ š„šš (š„š²ššæš¶š²šš®š¹-ššš“šŗš²š»šš²š± šš²š»š²šæš®šš¶š¼š») ā¢ š¦šš²š½ 1: šØšš²šæ š®ššøš š® š¾šš²ššš¶š¼š». Example: āšš©š¢šµ šŖš“ šµš©š¦ š¤š¢š±šŖļæ½
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Startup Terminologies Demystified š 1) LTV (Customer Lifetime Value): The total revenue a business can expect from a single customer during their entire relationship with the company. It helps measure how valuable a customer is in the long run.
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