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Hemant Prajapati
ย โขย
Techsaga Corporationsย โขย 11m
๐ Follow || ๐ Bookmark || ๐ญ Comment down your thoughts ||---------- . ๐ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ ๐๐ฎ๐น๐บโ๐ ๐๐ถ๐น๐น๐ถ๐ผ๐ป ๐๐ผ๐น๐น๐ฎ๐ฟ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ . ๐๐ฎ๐น๐บ, ๐๐ต๐ฒ #๐ญ ๐ ๐ฒ๐ฑ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐๐ฝ๐ฝ, ๐ฉ๐ข๐ด ๐ด๐ฌ๐บ๐ณ๐ฐ๐ค๐ฌ๐ฆ๐ต๐ฆ๐ฅ ๐ต๐ฐ ๐ด๐ถ๐ค๐ค๐ฆ๐ด๐ด, ๐ฃ๐ฆ๐ค๐ฐ๐ฎ๐ช๐ฏ๐จ ๐ข ๐๐ฏ๐ช๐ค๐ฐ๐ณ๐ฏ ๐๐ต๐ข๐ณ๐ต๐ถ๐ฑ. Founded in 2012 by Alex Tew & Michael Acton Smith, Calm grew to a $1 billion valuation in just 7 years. Letโs dive into their genius marketing strategies! ๐ ๐๐ฒ๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ง๐ฎ๐ฐ๐๐ถ๐ฐ๐:-- -> ๐ฃ๐ฎ๐ถ๐ฑ ๐๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ โข User Acquisition: Heavy focus on Facebook with 300+ creatives. Message sequencing and retargeting follow users through their journey. โข Revenue: Earned $6M from iOS users in January 2020 alone. -> ๐ง๐ฎ๐ฟ๐ด๐ฒ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐ป๐๐ถ๐ด๐ต๐ ๐ฏ โข Primarily iOS users, leading to higher conversion rates compared to Android. -> ๐๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐ ๐ค โข Collaborations with celebs like Eva Green, LeBron James, and Matthew McConaughey boosted user acquisition. -> ๐จ๐๐ฒ๐ฟ ๐ข๐ป๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ถ๐ป๐ด ๐ โข Welcome screen prompts users to โtake a deep breath,โ setting a calming tone. Personalizes experience based on user goals. -> ๐ฆ๐น๐ฒ๐ฒ๐ฝ ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐ ๐ค โข 30-minute stories narrated by celebs, a big revenue driver, enhancing the appโs appeal. -> ๐ฉ๐ถ๐ฟ๐ฎ๐น๐ถ๐๐ ๐ฎ๐ป๐ฑ ๐จ๐๐ฒ๐ฟ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ข โข Post-session prompts encourage users to share experiences with personalized quotes, boosting virality and retention. -> ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐ข๐ณ๐ณ๐ฒ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ฅ๐ฒ๐๐ฎ๐ฟ๐ด๐ฒ๐๐ถ๐ป๐ด ๐ โข Win-back campaigns with big discounts convert free users to paying subscribers. ๐ Future Goals Calmโs vision extends beyond digital products. Co-founder Michael Acton Smith dreams of creating Calm hotels and even a Calm Island resort! ๐ด
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