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Hemant Prajapati
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Techsaga Corporations • 1y
👉 Follow || 🔖 Bookmark || 💭 Comment down your thoughts ||---------- . 🚀 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗖𝗮𝗹𝗺’𝘀 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 . 𝗖𝗮𝗹𝗺, 𝘁𝗵𝗲 #𝟭 𝗠𝗲𝗱𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗔𝗽𝗽, 𝘩𝘢𝘴 𝘴𝘬𝘺𝘳𝘰𝘤𝘬𝘦𝘵𝘦𝘥 𝘵𝘰 𝘴𝘶𝘤𝘤𝘦𝘴𝘴, 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘢 𝘜𝘯𝘪𝘤𝘰𝘳𝘯 𝘚𝘵𝘢𝘳𝘵𝘶𝘱. Founded in 2012 by Alex Tew & Michael Acton Smith, Calm grew to a $1 billion valuation in just 7 years. Let’s dive into their genius marketing strategies! 🌟 𝗞𝗲𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗧𝗮𝗰𝘁𝗶𝗰𝘀:-- -> 𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 📈 • User Acquisition: Heavy focus on Facebook with 300+ creatives. Message sequencing and retargeting follow users through their journey. • Revenue: Earned $6M from iOS users in January 2020 alone. -> 𝗧𝗮𝗿𝗴𝗲𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 🎯 • Primarily iOS users, leading to higher conversion rates compared to Android. -> 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 🤝 • Collaborations with celebs like Eva Green, LeBron James, and Matthew McConaughey boosted user acquisition. -> 𝗨𝘀𝗲𝗿 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 🌟 • Welcome screen prompts users to “take a deep breath,” setting a calming tone. Personalizes experience based on user goals. -> 𝗦𝗹𝗲𝗲𝗽 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 💤 • 30-minute stories narrated by celebs, a big revenue driver, enhancing the app’s appeal. -> 𝗩𝗶𝗿𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 📢 • Post-session prompts encourage users to share experiences with personalized quotes, boosting virality and retention. -> 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗢𝗳𝗳𝗲𝗿𝘀 𝗮𝗻𝗱 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 🎁 • Win-back campaigns with big discounts convert free users to paying subscribers. 🚀 Future Goals Calm’s vision extends beyond digital products. Co-founder Michael Acton Smith dreams of creating Calm hotels and even a Calm Island resort! 🌴
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