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Hemant Prajapati

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Techsaga Corporations • 10m

šŸ‘‰ Follow || šŸ”– Bookmark || šŸ’­ Comment down your thoughts ||---------- . šŸš€ š——š—¶š˜€š—°š—¼š˜ƒš—²š—æ š—–š—®š—¹š—ŗā€™š˜€ š—•š—¶š—¹š—¹š—¶š—¼š—» š——š—¼š—¹š—¹š—®š—æ š— š—®š—æš—øš—²š˜š—¶š—»š—“ š—¦š˜š—æš—®š˜š—²š—“š˜† . š—–š—®š—¹š—ŗ, š˜š—µš—² #šŸ­ š— š—²š—±š—¶š˜š—®š˜š—¶š—¼š—» š—”š—½š—½, š˜©š˜¢š˜“ š˜“š˜¬š˜ŗš˜³š˜°š˜¤š˜¬š˜¦š˜µš˜¦š˜„ š˜µš˜° š˜“š˜¶š˜¤š˜¤š˜¦š˜“š˜“, š˜£š˜¦š˜¤š˜°š˜®š˜Ŗš˜Æš˜Ø š˜¢ š˜œš˜Æš˜Ŗš˜¤š˜°š˜³š˜Æ š˜šš˜µš˜¢š˜³š˜µš˜¶š˜±. Founded in 2012 by Alex Tew & Michael Acton Smith, Calm grew to a $1 billion valuation in just 7 years. Let’s dive into their genius marketing strategies! 🌟 š—žš—²š˜† š—¦š˜š—æš—®š˜š—²š—“š—¶š—²š˜€ š—®š—»š—± š—§š—®š—°š˜š—¶š—°š˜€:-- -> š—£š—®š—¶š—± š—”š—±š˜ƒš—²š—æš˜š—¶š˜€š—¶š—»š—“ šŸ“ˆ • User Acquisition: Heavy focus on Facebook with 300+ creatives. Message sequencing and retargeting follow users through their journey. • Revenue: Earned $6M from iOS users in January 2020 alone. -> š—§š—®š—æš—“š—²š˜ š— š—®š—æš—øš—²š˜ š—œš—»š˜€š—¶š—“š—µš˜ šŸŽÆ • Primarily iOS users, leading to higher conversion rates compared to Android. -> š—œš—»š—³š—¹š˜‚š—²š—»š—°š—²š—æ š—£š—®š—æš˜š—»š—²š—æš˜€š—µš—¶š—½š˜€ šŸ¤ • Collaborations with celebs like Eva Green, LeBron James, and Matthew McConaughey boosted user acquisition. -> š—Øš˜€š—²š—æ š—¢š—»š—Æš—¼š—®š—æš—±š—¶š—»š—“ 🌟 • Welcome screen prompts users to ā€œtake a deep breath,ā€ setting a calming tone. Personalizes experience based on user goals. -> š—¦š—¹š—²š—²š—½ š—¦š˜š—¼š—æš—¶š—²š˜€ šŸ’¤ • 30-minute stories narrated by celebs, a big revenue driver, enhancing the app’s appeal. -> š—©š—¶š—æš—®š—¹š—¶š˜š˜† š—®š—»š—± š—Øš˜€š—²š—æ š—˜š—»š—“š—®š—“š—²š—ŗš—²š—»š˜ šŸ“¢ • Post-session prompts encourage users to share experiences with personalized quotes, boosting virality and retention. -> š—¦š—½š—²š—°š—¶š—®š—¹ š—¢š—³š—³š—²š—æš˜€ š—®š—»š—± š—„š—²š˜š—®š—æš—“š—²š˜š—¶š—»š—“ šŸŽ • Win-back campaigns with big discounts convert free users to paying subscribers. šŸš€ Future Goals Calm’s vision extends beyond digital products. Co-founder Michael Acton Smith dreams of creating Calm hotels and even a Calm Island resort! 🌓

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