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“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

“Lifebuoy Soap’s Roti Remainder” WEIRD Marketing Strategy #7 The Kumbh Mela is a Hindu pilgrimage festival that is held every 12 years in India. In 2013, the Kumbh Mela was held in Allahabad, and it attracted over 100 million people.The ‘Roti Remin

Hi Medial family 👋 Here is Cadbury dairy milk's🍫 (1/3) super successful Marketing Campaign 🌠 ..... Kiss Me close your eyes:🙈... You might have gifted or received a Cadbury Silk from your special someone🥰 - the young, innocent love and chocola

Don't post on five platforms at once; focus on one at a time. Here’s why: Posting on five platforms ⇒ Average results Posting on one platform ⇒ Unbelievable/insane results ✔️ Build trust and genuine connections on one platform with relevant cont

WHAT DO YOU ALL THINK ABOUT " THIRD UNICORN : CRIC PE " I recently saw a podcast of it's co founder Aseem in which he said third unicorn is not just about cric pe it's more . They are gonna add more things in third unicorn. I personally think it's

Revolutionizing Rental Management Developed a rental management platform streamlining agreements, rent tracking, and tenant management. Seeking investment to scale and expand features. Built with React JS and Node JS. Let's transform the rental indu

The year was 2022 and Volkswagen was in desparate need of highly skilled mechanics but there was a problem - all the skilled mechanics were already working with competition and increasing the package to attract them won't doanything much. That's wh

What's a startup funnel? It's the journey your potential customers take from first awareness to becoming loyal users. 1. The Funnel Concept: • Awareness → Interest → Consideration → Intent → Evaluation → Purchase 2. Dropbox's Viral Loop • O

5 types of Marketing which every D2C business should know and do to become successful. 1. Market place Marketing - Listing your products on relevant platforms like Amazon, Flipkart, etc. This allows you to leverage the platforms trust & user base.

This is the beverage industry's biggest enemy. While Coca-Cola, Pepsi & Nestlé spent millions on outdated methods... Boxed Water built a $100M empire using methods they wouldn’t dream of. The Boxed Water blueprint to blowing up any business is unm