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Proposal for Lab-Grown Diamond Jewelry Franchise We propose a sustainable, ethical, and profitable franchise model for lab-grown diamond jewelry. Lab-grown diamonds are eco-friendly, conflict-free, and cost 30-40% less than mined diamonds, appealing

Ethical sourcing is a growing concern for diamond buyers. Consumers are interested in diamonds that come with a guarantee of ethical practices throughout the supply chain. Lab-grown diamonds offer an attractive alternative to traditionally mined di

I’ve been interested in Lab Grown Diamonds as a market for a couple months. Limelight diamonds raising a round prompted me to put my thoughts on the industry here. - GenZ consumption and investment pattern are less favorable towards commodities like

The fine jewelry industry is undergoing a quiet revolution — one driven by technology, transparency, and a new generation of conscious consumers. No longer is luxury confined to legacy brands or opaque pricing. Today’s buyers are digital-first, valu

Impact Of Media And Advertisement In The Consumer Buying Media & Ads = The Invisible Sales Force. Impact on Consumer Buying: 1. Awareness : -Media puts your product on the map. Example: Nike’s “Just Do It” = universal recognition. 2. Perception B

Glossier's Social Media-Driven Customer Acquisition: Glossier, a direct-to-consumer beauty brand, needed to stand out in a crowded market and attract new customers cost-effectively. 🛑 Strategy: Glossier focused on leveraging user-generated content

𝗜𝗻𝗱𝗶𝗮'𝘀 𝗱𝗶𝗮𝗺𝗼𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 :💍 India processes 90% of the world’s diamonds by volume and contributes over 75% of the global polished diamond exports. Surat is the world’s largest diamond cutting and polishing hub, handling over 80% o

The last week of April was active for Indian startups, with funding across lifestyle, fintech, AI, healthtech, and space tech. There was a healthy mix of seed and Series A rounds, reflecting cautious optimism. Seed-stage bets like Uni Seoul, Mugafi,

ONE INTERESTING OBSERVATION SERIES DAY #7 Retail lending in India is heavily concentrated in Metro and Tier-1 cities due to limited reach in other areas. This opens up a significant market opportunity for digital lenders. With 65% of the populatio

Mind Games: The Decoy Effect 🧠💡 Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect! Here's how it works: ⭐ Imagine you're choosing a phone plan: * Option A: 2GB