Back

Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differe

Lifetime Warranty: Why Don’t Indian Premium Brands Offer It? TL;DR: Indian premium brands rarely offer lifetime warranties. Is it due to market trends, cost concerns, or lack of confidence in durability? Hey everyone, I’ve been wondering—why don’t

🚀 Introducing Netperks: Your Partner in Digital Success! 🚀 Hey everyone! I'm Vikram Gupta, the CEO of Netperks, and I'm thrilled to share what we've been up to. At Netperks, we're passionate about helping brands elevate their digital presence and

How to Market Your Business on a Budget • Utilize social media platforms effectively • Offer valuable content that engages your audience • Partner with influencers or other brands for cross-promotion • Use email marketing to keep customers inform

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

Day 52: BLR Brand Champions: Building a Buzz in a Busy Market Standing out in Bengaluru's crowded startup scene requires a powerful brand voice. Here's your guide to becoming a brand champion: * Know Your Why: Define your brand's core values and

Building Scripto Media has been an exciting journey filled with insights and creativity. While engaging content is everywhere, the real challenge lies in creating content that truly stands out. Through conversations with clients, we realized that ex

The Indian Consumer Landscape is transforming rapidly! A growing segment of consumers, particularly in urban centers, now prioritize comprehensive, high-quality experiences over cheap deals. This shift is evident in the surge of premium subscripti

Day 57: The Power of Storytelling in the Startup World Storytelling is an essential tool for any startup looking to capture the hearts and minds of its audience. In the bustling startup ecosystem of Bengaluru, a compelling narrative can be the differ

Validating the Idea: Affordable Space-Saving Furniture Business: With rising urbanization and in rural areas shrinking living spaces, the demand for space-saving furniture is increasing globally. Small apartments, co-living spaces, and compact offic