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Indian Consumer Market 101 Ever wondered how new-age brands are winning the Indian consumer's heart? Dive deep into the journey of some of the most exciting brands: ✨ Atomberg Technologies 👑 CosMix 🍫 The Whole Truth Foods ✈️ Zostel 🔮 Astrotalk ❤

🤯 India's fastest unicorn Mensa Brands, founded by Ananth Narayanan in 2021, became India's fastest unicorn, achieving a $1.2 billion valuation in just six months.🫡 The company scales digital-first consumer brands across categories like fashion, b

The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se

Rebel Foods, a leader in India’s cloud kitchen space, revolutionized the food industry by tackling the scalability challenges of high OpEx and CapEx in traditional setups. Their 𝐜𝐥𝐨𝐮𝐝 𝐤𝐢𝐭𝐜𝐡𝐞𝐧 𝐦𝐨𝐝𝐞𝐥 reduces CapEx by operating in small

The Rise of Electric Vehicles in India India's EV market is witnessing rapid growth, driven by government incentives, rising consumer awareness, and technological advancements. The country's vast population and growing middle class present a signif

*Company Name:** Tadpole **Industry:** Clothing Manufacturing **Business Model:** Tadpole focuses on designing, manufacturing, and distributing high-quality, eco-friendly apparel. Our product line includes a variety of styles, catering to both men

"Zepto Goes from Groceries to Genius: Unleashes ‘Atom’ to Decode Your Shopping Soul!" Zepto entering the consumer analytics game with Zepto Atom? Now that’s a plot twist in the quick-commerce saga! What was once just about zippy grocery deliveries i

GOOGLE Chrome Justice Department asks judge to order Google the "immediate" sale of Chrome The Justice Department's latest legal action accuses Google of engaging in anticompetitive behavior by unfairly using its dominance in search and advertisin

I’m working on something that could change the way brands understand their customers on a deeper level, and I’d love your opinion! "Imagine combining eye-tracking technology ,EEG with advanced AI models to reveal how consumers subconsciously perceive

Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl