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Vansh Khandelwal

Stealth • 4d

Rebel Foods, a leader in India’s cloud kitchen space, revolutionized the food industry by tackling the scalability challenges of high OpEx and CapEx in traditional setups. Their 𝐜𝐥𝐨𝐮𝐝 𝐤𝐢𝐭𝐜𝐡𝐞𝐧 𝐦𝐨𝐝𝐞𝐥 reduces CapEx by operating in smaller spaces without dine-in areas, strategically positioned near target consumers for lower rentals and market accessibility. Leveraging data analytics, they launch niche brands like Faasos, Behrouz Biryani, Oven Story Pizza, and more, creating diverse brand identities. By 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐤𝐢𝐭𝐜𝐡𝐞𝐧, they enhance resource efficiency, boosting revenue while cutting costs. To overcome low ticket size and cycle issues, they focus on 𝐜𝐫𝐨𝐬𝐬-𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐮𝐩-𝐬𝐞𝐥𝐥𝐢𝐧𝐠. Rebel Foods’ approach is a prime example of using innovation and data-driven strategies to scale in a competitive market.

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