Tech guy with a busi... • 2m
Everyone drinks coffee. But the TAM isn’t everyone. At ₹10, coffee is a daily habit. Office goers, workers, students. Huge TAM driven by frequency. At ₹80, coffee becomes a lifestyle choice. Urban professionals, social consumption. Smaller TAM. At ₹
See MoreFounder & CEO at Bui... • 1y
If you are a business owner and think that we are a market of 1.2 Billion Indians, then you are wrong. Why I say this is because the TAM (Total Addressable Market), which is the area that you operate in, says some different data. As per Google in I
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