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Need Advice...... I plan to enter a competitive market and have identified a niche with a smaller TAM as my entry point. My idea is to use this niche to build a strong brand and then expand into the broader market. For example, let’s say I start wi

trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

I’m working on something that could change the way brands understand their customers on a deeper level, and I’d love your opinion! "Imagine combining eye-tracking technology ,EEG with advanced AI models to reveal how consumers subconsciously perceive

💡 Business Idea: Hostel 🏨 A hostel is a mini-hotel offering accommodation in small rooms, from 2 to 20 people, at affordable prices. 🎯 Target Audience: People with a medium income. 💻 The main focus in this industry should be on creating a stro

Validating the Idea: Affordable Space-Saving Furniture Business: With rising urbanization and in rural areas shrinking living spaces, the demand for space-saving furniture is increasing globally. Small apartments, co-living spaces, and compact offic

Micro vs. Macro Influencers: Who Can Sell Your Jewelry Better? In jewelry marketing, influencer partnerships are powerful tools, but choosing the right type of influencer is key. Should you go with a macro influencer (large following) or a micro-inf

🚗 Marketing Plan for Vehicle Boardings Advertising 📱 Our innovative advertising solution is revolutionizing outdoor ads by installing digital screens on local vehicles. This allows brands to reach a wider audience across different locations, makin

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 𝗹𝗮𝗯𝗲𝗹 𝗿𝗲𝗱? Because every brand color conveys some meaning which connects the customers emotionally 🖤 ↳ Emotional Influence: Colors evoke emotions; e.g., Coca-Cola’s red conveys energy, while Faceb