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trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

I’m working on something that could change the way brands understand their customers on a deeper level, and I’d love your opinion! "Imagine combining eye-tracking technology ,EEG with advanced AI models to reveal how consumers subconsciously perceive

💡 Business Idea: Hostel 🏨 A hostel is a mini-hotel offering accommodation in small rooms, from 2 to 20 people, at affordable prices. 🎯 Target Audience: People with a medium income. 💻 The main focus in this industry should be on creating a stro

𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 𝗹𝗮𝗯𝗲𝗹 𝗿𝗲𝗱? Because every brand color conveys some meaning which connects the customers emotionally 🖤 ↳ Emotional Influence: Colors evoke emotions; e.g., Coca-Cola’s red conveys energy, while Faceb

Thoughtful Thursday - 1 The Power of Perspective: How Changing Your View Can Change Your Life** Our perspective shapes how we interpret the world, influencing our emotions and actions. Two people can experience the same event but come away with ent

Day 39 Bangalore for the Bootstrap Budget: Making Your Startup Dreams Frugal Bangalore beckons entrepreneurs, but funding isn't always easy. Fear not! Here's your guide to bootstrapping your startup dream city: * Resourceful Remote Work: Levera

📖 DAILY BOOK SUMMARIES 📖 🚀 35 Lessona From 👉 🔥 Positioning : The battle of your mind 🔥 ✨ By Al Ries and Jack Tryout ✨ 1. Core Premise: Positioning is about how a brand or product occupies a space in the customer’s mind relative to compe

I've recently heard about an inspiring community initiative in Auckland that started with university students teaching English to others (I didn't read about them much but briefly). They discovered that food and essentials were quite expensive, with

The Psychology Behind Pricing Strategies: Why You Pay What You Pay Ever wondered why a product costs $9.99 instead of $10? Or why luxury brands rarely go on sale? Pricing isn’t just about numbers—it’s about perception, behavior, and psychology. Her