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Need Advice...... I plan to enter a competitive market and have identified a niche with a smaller TAM as my entry point. My idea is to use this niche to build a strong brand and then expand into the broader market. For example, let’s say I start wi

trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

“Anchoring Effect: The First Price You See Changes Everything” The Anchoring Effect is a cognitive bias where people rely too heavily on the first piece of information (the “anchor”) they see when making decisions — especially in pricing. Businesses

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

“Cross-Modal Priming in Marketing: How Multi-Sensory Cues Shape Brand Perception” Cross-Modal Priming is a neuromarketing strategy where stimulation in one sensory channel—like sound, texture, or scent—influences perception in another, such as sight

I’m working on something that could change the way brands understand their customers on a deeper level, and I’d love your opinion! "Imagine combining eye-tracking technology ,EEG with advanced AI models to reveal how consumers subconsciously perceive

💡 Business Idea: Hostel 🏨 A hostel is a mini-hotel offering accommodation in small rooms, from 2 to 20 people, at affordable prices. 🎯 Target Audience: People with a medium income. 💻 The main focus in this industry should be on creating a stro

Validating the Idea: Affordable Space-Saving Furniture Business: With rising urbanization and in rural areas shrinking living spaces, the demand for space-saving furniture is increasing globally. Small apartments, co-living spaces, and compact offic

𝗛𝗼𝘄 𝗮𝗿𝗲 𝗱𝗵𝗮𝗯𝗮𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗰𝗮𝗳𝗲𝘀? Originated in North India, especially Punjab, during the early 20th century Initially set up along highways to serve truck drivers and long-distance tr

Micro vs. Macro Influencers: Who Can Sell Your Jewelry Better? In jewelry marketing, influencer partnerships are powerful tools, but choosing the right type of influencer is key. Should you go with a macro influencer (large following) or a micro-inf