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Need Advice...... I plan to enter a competitive market and have identified a niche with a smaller TAM as my entry point. My idea is to use this niche to build a strong brand and then expand into the broader market. For example, let’s say I start wi

trend of luxury brands entering the world of sports: * Luxury brands are increasingly partnering with athletes and sports teams to reach a broader audience and tap into the growing influence of athletes as cultural icons. * This trend is being dr

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

I’m working on something that could change the way brands understand their customers on a deeper level, and I’d love your opinion! "Imagine combining eye-tracking technology ,EEG with advanced AI models to reveal how consumers subconsciously perceive

💡 Business Idea: Hostel 🏨 A hostel is a mini-hotel offering accommodation in small rooms, from 2 to 20 people, at affordable prices. 🎯 Target Audience: People with a medium income. 💻 The main focus in this industry should be on creating a stro

🚗 Marketing Plan for Vehicle Boardings Advertising 📱 Our innovative advertising solution is revolutionizing outdoor ads by installing digital screens on local vehicles. This allows brands to reach a wider audience across different locations, makin

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 𝗹𝗮𝗯𝗲𝗹 𝗿𝗲𝗱? Because every brand color conveys some meaning which connects the customers emotionally 🖤 ↳ Emotional Influence: Colors evoke emotions; e.g., Coca-Cola’s red conveys energy, while Faceb

Thoughtful Thursday - 1 The Power of Perspective: How Changing Your View Can Change Your Life** Our perspective shapes how we interpret the world, influencing our emotions and actions. Two people can experience the same event but come away with ent

Day 39 Bangalore for the Bootstrap Budget: Making Your Startup Dreams Frugal Bangalore beckons entrepreneurs, but funding isn't always easy. Fear not! Here's your guide to bootstrapping your startup dream city: * Resourceful Remote Work: Levera