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Makarand Mohite
Brand Designer • 2m
Colors aren’t just visuals, they carry emotions and shape how people perceive your brand. Choosing the right palette can make your design memorable and impactful. Red - Energy, passion, urgency (used in sales or food industry). Blue - Trust, calmness, professionalism (common in corporate brands). Yellow - Optimism, friendliness, attention-grabbing (great for cheerful brands). Green - Nature, balance, growth (used by eco-friendly or wellness brands). Black - Luxury, sophistication, authority (premium/luxury products). Purple - Creativity, wisdom, royalty (used in beauty and lifestyle). When selecting colors: Keep your target audience in mind. Stick to 2-3 core colors for a consistent identity. Always test colors in digital + print to ensure accuracy. Tip: Color psychology is a guide, not a strict rule, or experiment, but make sure your choices align with your brand story. If you found this helpful, check this out https://www.behance.net/gallery/234027023/Kawi-Cafe
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