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Makarand Mohite

Brand Designer • 21d

Behind every clean and professional design, there is an invisible grid. Grids are not about limiting creativity, they are about creating alignment and rhythm. When elements are placed with structure, the viewer’s eyes move smoothly, and the message is absorbed without distraction. Here is how you can use grids in branding design: Use a baseline grid for typography so text feels even and readable. Apply a modular grid when creating brand guidelines, websites, or packaging to keep layouts flexible yet consistent. Remember the rule of thirds, it is a simple way to guide visual balance when working with imagery. The best designs rarely “look” like they are following a grid, but you can feel the harmony. Junior designers place objects where they “look good.” Professionals use grids so their designs always work. If you found this helpful, check this out https://www.behance.net/gallery/234027023/Kawi-Cafe

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