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Shruti

Student • 10m

✨Slack's Game-Changing Pivot 👾Origin as Tiny Speck: #Founding: Slack began life as Tiny Speck, a company founded by Stewart Butterfield. Initially, the focus was on creating an online game called "Glitch." #Challenges: Despite a promising start, "Glitch" faced difficulties in gaining traction and was eventually shut down. //The Pivot// #Internal Tool: While developing "Glitch," the team at Tiny Speck created an internal communication tool to streamline their work. This tool was what would later become Slack. #Realization: They realized that this internal tool was far more valuable and efficient than many existing communication platforms, especially for team collaboration. 💥Rebranding: The tool was rebranded as Slack (derived from "Searchable Log of All Conversation and Knowledge"). 📎Beta Release: Slack was released in beta in August 2013, and it quickly garnered attention for In 2021, Salesforce acquired Slack for $27.7 billion 🙏

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