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"The origins of Slack- A multi-billion dollar pivot" (Saturday Startup Nugget Story -4): In 2009, Stewart Butterfield and his team were working on a gaming startup called Tiny Speck. As they built an online game called Glitch, they faced communicati

Slack's Accidental Success Built from a failed game company In 2011, a gaming startup called Tiny Speck was shutting down. Their game failed—but their internal chat tool was amazing. Instead of giving up, they pivoted. That tool became Slack. Toda

Slack’s story began with a failed video game, Glitch, developed by Tiny Speck in 2009. The team built an internal chat tool to collaborate, which proved more promising than the game. In 2013, Stewart Butterfield pivoted, launching Slack—a user-frie

Day 3 - Startup Surprise How a Side Project Accidentally Became a Billion-Dollar Business: The Untold Story of Slack Did you know Slack, the workplace communication giant, was never meant to be a company? It began as a side project, an internal tool

Slack didn’t begin as a business app. It started as a side tool inside a company that was building a video game. The year was 2011. Stewart Butterfield co-founder of Flickr had started a new company called Tiny Speck. Their big project? An online m

The greatest accident in startup history: A gaming studio built a simple chat tool to solve their own problem. 8 years later, Salesforce bought it for $27.7 Billion. Here's how a side project saved a failing company and changed work forever: In 2

Ben Horowitz tells the story of Slack’s pivot from a failed gaming app into a $28 billion company In 2009, Stewart Butterfield was all in on his new online game, Glitch. Investors backed him with $15 million. But two fatal problems killed the gam

At my current and previous companies, Slack has been the go-to tool for quick, real-time team communication. Every department has its own channel, plus we’ve had separate ones for big projects or company-wide announcements. It does the job well — tho

In December 2020, Salesforce acquired Slack in a deal valued at approximately $27.7 billion. This was strategic move. Slack is a business communication platform that goes beyond just messaging. It's designed to streamline teamwork and information fl

A "Pivot" is just a nice word for "We were wrong." And that's your superpower. 🚀 The startup world loves to romanticise the "pivot." It sounds like a chess grandmaster's calculated, genius move. The reality? It's usually a moment of sheer panic