Back

A "Pivot" is just a nice word for "We were wrong." And that's your superpower. 🚀 The startup world loves to romanticise the "pivot." It sounds like a chess grandmaster's calculated, genius move. The reality? It's usually a moment of sheer panic followed by brutal honesty. It's not: "We've found a new area to expand into that fits perfectly with what we already do." It's: "Crap. Nobody is using our main feature and we're burning cash." And guess what? That's not just okay, it's the whole point. Think about it: 👉 Slack didn't "pivot" from gaming. Their game, Glitch, failed. They were wrong about the game. But they were right about the internal chat tool they built for themselves. 👉 YouTube didn't "pivot" from video dating. Their dating site, "Tune In, Hook Up," was a ghost town. They were wrong about the idea. But they noticed the few users they had just wanted to upload random videos. 👉 Instagram didn't "pivot" from its check-in app, Burbn. It was a complicated mess nobody wanted. They were wrong. But they saw people only used the photo filters. Their success wasn't born from a clever strategy. It was born from aggressively admitting they were wrong and listening to the one tiny thing that was accidentally going right. A pivot isn't a strategy. It's a discovery. It's the moment your failed hypothesis shows you the real problem you should be solving. So, stop trying to sound like a genius. The most valuable skill a founder can have is the ability to say, "Well, that didn't work. What did we learn?" What's the most honest 'we were wrong' moment that actually led you to a better path? 👇