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Branding is the key!! Many founders just call themselves as a brand or term their product/service as a brand. But it is not what you say, it is what your 'CUSTOMER' says about you.

At just 17, Subodh Kaushik founded Shopeepie, a multi-million dollar fashion startup driving positive change. Focused on sustainability, ethical production, and empowering communities, Shopeepie promotes "Make in India" while offering high-quality fa

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

Day 27: Giving Back in Bangalore: How Entrepreneurs Can Make a Social Impact Bangalore's startup scene thrives on innovation, but success can be even sweeter when you give back. Here's how entrepreneur-philanthropists can make a social impact: * C

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

Day 56: Building a Strong Brand Identity in Bengaluru's Competitive Landscape Building a strong brand identity is crucial for any startup looking to make a mark in Bengaluru's competitive landscape. Here are some key strategies to consider: *

Branding & IP: A Powerful Duo In today's competitive market, a strong brand is your company's most valuable asset. But your brand is intrinsically linked to intellectual property (IP). Your logo, tagline, and even your brand voice are all protectabl

BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚�

Social Saturday: Social Media Trends and Community Building Explore exciting trends shaping social media and fostering community growth. 1. Social Audio: Platforms like Clubhouse and Twitter Spaces bring live discussions on topics like entrepreneu

💡 PMF Jaante ho? 🔍 Test Kiye ho?? 🚀 Agar nahi, toh Bookmark kar lo! 🔖 Follow for more daily startup nuggets! 💼✨ . 🚀 Test Your Product-Market Fit in 48 Hours! Quick steps to see if your product idea has potential. Follow these 5 simple actions t