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At just 17, Subodh Kaushik founded Shopeepie, a multi-million dollar fashion startup driving positive change. Focused on sustainability, ethical production, and empowering communities, Shopeepie promotes "Make in India" while offering high-quality fa

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

Day 27: Giving Back in Bangalore: How Entrepreneurs Can Make a Social Impact Bangalore's startup scene thrives on innovation, but success can be even sweeter when you give back. Here's how entrepreneur-philanthropists can make a social impact: * C

BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚�

Social Saturday: Social Media Trends and Community Building Explore exciting trends shaping social media and fostering community growth. 1. Social Audio: Platforms like Clubhouse and Twitter Spaces bring live discussions on topics like entrepreneu

𝗣𝘂𝗹𝗹 𝗩𝘀 𝗣𝘂𝘀𝗵 : In push marketing, the product is actively promoted by reaching out to customers directly, encouraging them to make a purchase. Examples : ↳ Cold calls ↳ Bulk emails ↳ Direct mail campaigns ↳ Offering incentives for re

I read 300+ pages of Social media marketing and its trends reports and here are the top 10 key important points to note, 1 - Posting time matters is not a myth : Marketers tested posting the post on the wrong time. And the result is, there is 31% D

Hi Medial family 👋 Here is Cadbury dairy milk's 🍫 (3/3) super successful Marketing Campaign 🌠 ....The Wrapper That Gives..... This was a social initiative that aimed to empower underprivileged children by providing them access to education. By

Attention Brand Owners!! Running a Legal x Branding Agency, I recently had an interesting conversation with a client. She mentioned wanting people to ask for her brand name when buying any product in her category, irrespective of what brand they bu

Water Crisis Threatens India's Growth, Warns Moody's: A Moody's report sounds the alarm on India's water crisis, highlighting its potential to stall economic growth and social stability. The Challenge: Growing population, urbanization, and climat