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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

A quick interface which shows about the product roadmap and it's all features. Source: Constructor startup accelerator program

🚀 Scaling your startup is all about momentum! Once you've hit product-market fit 🎯 it's time to double down on building the right team 👥, expanding your user base 📈 and driving consistent revenue 💰. Strong market positioning 🔥 and strategic inv

Only a well-funded LinkedIn campaign could convince people to put Xiaomi and Apple in the same league-because let's be real, brand perception doesn't change overnight. It's fascinating how strategic marketing can shape narratives, making a budget-fr

BRAND POSITIONING 🧘‍♂️📈 You might have heard🦻 many failure start-up stories (especially in B2C). The founders👤 might be complaining that, "our product📦 is really good and we've got good feedbacks, but it FAILED or in loss 📉." "*That's not bec

"Marketing isn't just about selling a product" It's about selling emotions!

Design is now becoming an all-encompassing field where it's about the entire experience across all touchpoints: UI/UX, which includes web, app, in-person experience, merch experience, physical product experience, content, and media experience.

it's All about PR, not Idea

Why do most startups fail? It's not the product. The challenge: Founders focus on products. I’ve seen it happen. They build, build, build. But here’s the truth: It’s a POSITIONING problem. Ever heard a confusing pitch? "It's X but also Y, for Z?"

Never Think It's All About Ideas 💡 Ideas Are Everywhere Around The World 🌍 It's How You Execute Them. 1.Shortlist Ideas 2.Pick The Best 3.Build A Team 4.Make The Product 5.Test it 6.Launch it Don't Try And Wait Till To Reinvent The Wheel