It was crazy to know that top leading detergent brands like surf Excel, Rin and wheel are owned by HUL.
PRATHAM
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Medial • 5m
Correction, it's owned by Unilever ( MNC ) not HUL
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PRATHAM
•
Medial • 5m
It was crazy to know that top leading detergent brands like surf Excel, Rin and wheel are owned by HUL.
5 replies3 likes
Sanskar
Stealth • 3m
The insane $7 trillion empire of Unilever Ltd
The story starts with "Lever brothers" in 1885, England
In their initial days Lever brothers manufactured a Soap named "Sunlight" which quickly grew in popularity in England and it's neighbouring countr
🌟 Exploring Hindustan Unilever Limited (HUL): A Giant in FMCG 🌟
Hindustan Unilever Limited (HUL) has been a cornerstone of India's fast-moving consumer goods (FMCG) sector since 1933. With a vast portfolio spanning foods, beverages, cleaning agent
List of brands merged or acquired by Unilever !!
Unilever acquired many brands strategically to increase its competitive edge, market share, growth and profitability.
Some of the brands are :
↳ Knorr (2000, acquired with Bestfoods)
↳ Hellmann’s (
Hindustani Unilever used shampoo sachets to build Kissan ketchup to a billion-dollar business
Because Hindustani Unilever managed to sell millions of kissan tomato ketchup just by using shampoo sachets insights
In 1986 HUL, launched kissan ketchu
quick math on minimalist outcome:
- raised $2M seed from peak (assuming 20 - 25% dilution)
- raised $15M series a from peak + unilever ventures at a $76M val.
- in talks to be acquired by HUL for $350M
- founders to make $217M
- seed investors get $6