Why Every Startup Needs a Purpose Beyond Profit:
In today’s world, having a strong purpose isn’t just a good-to-have; it’s a must-have. Customers want to support brands that stand for something meaningful. Here’s why:
1. Emotional Connection: A clear
Maximising value is crucial but founders have shown that ethical practices and social good can enhance long term value
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Praveena J
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Decline in Trust: 55% of consumers have reduced trust in brands.
Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing.
Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency.
Strategies for Brands:
Very thank ful to the founders of Medial for creating such good social platform.
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Most individuals should actively seek to enhance their existing practices by learning to operate more efficiently.
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What’s your advice on finding good long term business partners?
What are red flags and traps to be avoided?
VALUES over VALUE
Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness.
Look at this- The Elements of Value pyramid highligh
