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Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:
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“Dark Patterns vs Ethical UX: The Psychology of Design That Builds or Breaks Trust” Dark Patterns are manipulative design tactics that trick users into taking actions they didn’t intend—like adding hidden costs, confusing opt-outs, or guilt-tripping
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Most individuals should actively seek to enhance their existing practices by learning to operate more efficiently. Efficiency plays a crucial role and positively impacts our economy, whether we are working on a small or large scale. Strive for eff
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