Stay Hungry, Stay Fo...ย โขย 1y
Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:
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โDark Patterns vs Ethical UX: The Psychology of Design That Builds or Breaks Trustโ Dark Patterns are manipulative design tactics that trick users into taking actions they didnโt intendโlike adding hidden costs, confusing opt-outs, or guilt-tripping
See MoreHey, I'm on Medialย โขย 1y
VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh
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