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Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl

Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Raina’s talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his

Need Advice...... I plan to enter a competitive market and have identified a niche with a smaller TAM as my entry point. My idea is to use this niche to build a strong brand and then expand into the broader market. For example, let’s say I start wi

Day 50: BLR Demo Day: From Pitching to Perfection Bengaluru's startup scene thrives on showmanship! Here's your guide to conquering Demo Day: * Know Your Audience: Tailor your pitch to the investors you're presenting to. Highlight what excites th

Case Study: Skippi Ice Pops - Chuski Gets a Modern Makeover Company: Skippi Ice Pops Product: Hygienic and flavorful ice pops Founding: 2020, Hyderabad, India (Ravi & Anuja Kabra) Pre-Shark Tank Challenge: Unhygienic street vendors dominated the

An effective Instagram marketing strategy involves several key steps: Define Your Goals: Determine what you want to achieve brand awareness, engagement, website traffic, or sales. Know Your Audience: Identify your target demographic and tailor your

Things"MARKET X," will provide to be different into market:- 1.)*Data-Driven Influencer Matchmaking** MARKET X uses advanced analytics to find influencers whose audience aligns perfectly with the brand's target demographic, ensuring maximum ROI.

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

Business Storytelling: A Brand Growth Strategy Business storytelling is a powerful tool that enables brands to connect with their audience, create emotional engagement, and drive brand growth. By crafting compelling narratives, companies can differe

Concept Overview Our startup aims to transform the custom clothing market by providing a platform where customers can design their own garments. Users can choose from various options, including color, style, fabric, design, and size, creating unique