Which metric is most commonly used by startups to measure product-market fit?
A) Customer Acquisition Cost (CAC)
B) Net Promoter Score (NPS)
C) Customer Lifetime Value (CLV)
D) Monthly Recurring Revenue (MRR)
Tanveer Das
Hey I am on Medial • 7m
A) customer acquisition cost(cac)
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What would be your approximate Customer Lifetime Value (CLV)?
You run a mobile app that offers premium subscriptions for ₹500 per month.
Last year, you acquired 1,200 new customers, and your marketing spend for customer acquisition was ₹1.2 lakh.