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Welcome to OUT OF THE BOX MARKETING! EP= 23 (Mcdonalds) In Italy, McDonald's had a really bad brand image despite having great taste and service. So, to fix this, they created a masterplan. They rebranded all of their outlets as "Single Burgers"

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LIKHITH

StealthĀ ā€¢Ā 3m

Their rich food heritage & culture Comprise on the food quality by fast food chains

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