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The Rise of Digital Payments in India India's digital payments landscape has witnessed a remarkable transformation in recent years, driven by government initiatives, technological advancements, and changing consumer behavior. The country's large popu

UPI Transactions Jump 5% MoM In May To 1,404 Cr Monthly Growth: UPI transactions rose 5% month-on-month in May to 14.04 billion, with transaction volume increasing 4.1% to INR 20.45 lakh crore. Yearly Growth: Year-on-year, transaction count surged

📢 UPI apps should include second-party approval for higher-value transactions. Imagine an elderly person adding their son as an approver. The son approves, and the user completes the transaction with their PIN

Case Study: PhonePe – India's UPI Leader Founded in 2015, PhonePe dominates India's digital payments landscape. Stats: Users: 350M+ registered Market Share: 40%+ of UPI transactions Business Model: Transactions, financial services, advertising. R

ONE INTERESTING OBSERVATION SERIES DAY #2 With the surge in digital payments, UPI has become the most popular payment method in India. However, it's also the most targeted by fraudsters. In 2022, UPI accounted for a staggering 55% of all fraud case

Zepto and Blinkit are killing Amazon and Flipkart — not Kirana shops! The Crazy Part? Zepto has gone from 0 to ₹10000 Cr in sales in less than 3 years, And is on its way to surpass the 22-year-old DMart in just 18 months!

With the launch of UPI, making payments has become much easier, allowing us to pay conveniently wherever we go. However, this convenience often leads to overspending. To address this issue, we need an app that tracks all our transactions. Do we need

𝗨𝗣𝗜 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗟𝗶𝗺𝗶𝘁 𝗧𝗼 𝗕𝗲 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗙𝗿𝗼𝗺 ₹𝟭 𝗟𝗮𝗸𝗵 𝗧𝗼 ₹𝟱 𝗟𝗮𝗸𝗵 𝗙𝗼𝗿 𝗖𝗲𝗿𝘁𝗮𝗶𝗻 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 The National Payments Corporation of India (NPCI), which manages UPI, has raised the per-transac

India's Urban Payment Landscape (Kearney India and Amazon Pay analysis) 🔹Cash is still largely used for transactions of smaller value. On the other side, 68% of Total Digital payments come from UPI 🔹New payment methods such as BNPL are known to a

Navi’s 10x jump in UPI is no big deal 🙏🙏 Many social media posts have already declared Sachin Bansal-led Navi the next big thing in UPI. Why? It stormed from 3mn UPI transactions in March to 30mn in May. But, to be honest, that’s pretty naive. H