The Rise of Digital Payments in India
India's digital payments landscape has witnessed a remarkable transformation in recent years, driven by government initiatives, technological advancements, and changing consumer behavior. The country's large popu
UPI Transactions Jump 5% MoM In May To 1,404 Cr
Monthly Growth: UPI transactions rose 5% month-on-month in May to 14.04 billion, with transaction volume increasing 4.1% to INR 20.45 lakh crore.
Yearly Growth: Year-on-year, transaction count surged
📢 UPI apps should include second-party approval for higher-value transactions. Imagine an elderly person adding their son as an approver. The son approves, and the user completes the transaction with their PIN
3 replies4 likes
Vinayak Shivanagutti
Stealth • 8m
Case Study: PhonePe – India's UPI Leader
Founded in 2015, PhonePe dominates India's digital payments landscape.
Stats:
Users: 350M+ registered
Market Share: 40%+ of UPI transactions
Business Model: Transactions, financial services, advertising.
R
ONE INTERESTING OBSERVATION SERIES
DAY #2
With the surge in digital payments, UPI has become the most popular payment method in India. However, it's also the most targeted by fraudsters. In 2022, UPI accounted for a staggering 55% of all fraud case
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HK NETWORK
Stealth • 1m
HDFC Bank Announces UPI Service Downtime for System Maintenance in November
HDFC Bank has notified its customers about scheduled downtime for its UPI service in November due to essential system maintenance. UPI transactions through HDFC Bank accou
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Mr Z
Stealth • 4m
Zepto and Blinkit are killing Amazon and Flipkart — not Kirana shops!
The Crazy Part? Zepto has gone from 0 to ₹10000 Cr in sales in less than 3 years,
And is on its way to surpass the 22-year-old DMart in just 18 months!
6 replies5 likes
Vighnesh Battu
Stealth • 7m
With the launch of UPI, making payments has become much easier, allowing us to pay conveniently wherever we go. However, this convenience often leads to overspending. To address this issue, we need an app that tracks all our transactions. Do we need
𝗨𝗣𝗜 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗟𝗶𝗺𝗶𝘁 𝗧𝗼 𝗕𝗲 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗙𝗿𝗼𝗺 ₹𝟭 𝗟𝗮𝗸𝗵 𝗧𝗼 ₹𝟱 𝗟𝗮𝗸𝗵 𝗙𝗼𝗿 𝗖𝗲𝗿𝘁𝗮𝗶𝗻 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀
The National Payments Corporation of India (NPCI), which manages UPI, has raised the per-transac
India's Urban Payment Landscape
(Kearney India and Amazon Pay analysis)
🔹Cash is still largely used for transactions of smaller value. On the other side, 68% of Total Digital payments come from UPI
🔹New payment methods such as BNPL are known to a