Stealth • 3m
BoAt, on the other hand, has found success in offering affordable audio products that cater to a different market segment—those who are looking for decent quality at a lower price point. This strategy has worked well in India, where price sensitivity is a significant factor. However, when it comes to competing globally, especially in markets where consumers prioritize cutting-edge technology, durability, and sound quality over price, boAt still has a long way to go. The challenge for boAt isn’t just about scaling production or expanding their market reach; it’s about fundamentally evolving their product development approach.
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