Hey I am on Medial • 1y
BoAt, on the other hand, has found success in offering affordable audio products that cater to a different market segment—those who are looking for decent quality at a lower price point. This strategy has worked well in India, where price sensitivity is a significant factor. However, when it comes to competing globally, especially in markets where consumers prioritize cutting-edge technology, durability, and sound quality over price, boAt still has a long way to go. The challenge for boAt isn’t just about scaling production or expanding their market reach; it’s about fundamentally evolving their product development approach.
The Way I See It • 1y
"Has anyone here bought clothing from the brand Rare Rabbit? I'm curious about the overall quality, durability, and fit of their products. How do they compare to other brands in a similar price range? Any insights or personal experiences would be gre
See MoreINFO INFO EVERYWHERE • 7m
From Rejection to Revolution – The boAt Story In 2016, Aman Gupta and Sameer Mehta set out to build an Indian audio brand, but investors weren’t convinced. Facing multiple rejections, they bootstrapped their way into the market. With a deep underst
See MoreEntrepreneur and Lea... • 1m
Why International Shoe Brands are benchmarking our Indian Market? Here a bold move with commitment to challenge international shoe brands. Excited to introduce EIMIGO, a new Indian startup revolutionizing sports shoes & sneakers with premium quali
See MoreMarketing Strategist... • 1y
KitKat, now a global favourite, entered the Indian market in 1995 with a smart strategy 🍫 At the time, Cadbury UK was already well-established, and price sensitivity was high. Nestlé made a smart move by positioning KitKat as a premium product with
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