A brand that pulled off its marketing campaign-
1. A brand famous for its sportswear was successful in generating revenue because it got to the audience's heart through the "Just Do it" campaign.
What was so special about it?
🌟 It didn't drive it
Yes totally selling a story is importantly than the product
0 replies
More like this
Recommendations from Medial
Mahalingam krishnan
Co-founder, COO - TE... • 2m
what does "STORY" mean in terms of a brand identity and in terms of selling a product. And what the key point to keep in mind when creating the "STORY"
0 replies2 likes
Thatmoonemojiguy
A guy with lot's of ... • 9d
Startup Story 🌝 | The Man Who Sold Water in a Desert
2009. A man walks into a room full of VCs.
His pitch?
“I want to sell bottled water…
for Rs. 20...
on the streets of India.”
They laugh.
“Who’ll pay for something they can get free from a tap?”
Day 10 of launching my Saas product.
We create customised story books for kids.
- 12 users
- 1 sign up
- 0 paid user
Spoke to a big vendor about selling this B2B.
If he likes the idea and product I can have a huge deal at the very start.
2 replies3 likes
SamCtrlPlusAltMan
•
OpenAI • 1y
An Internal Product launch For Next Computers by Steve Jobs. Those of you, crazy about marketing, product launches, selling, art of story telling or computers. This one’s for you.
Keep building!