most successful campaigns now are all about building a community, not just selling a product. It's like, sure, buy our shoes, but also join this tribe of people all trying to better themselves.
“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding”
Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free.
Luxury bra
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2 replies3 likes
Vishnu V.
Senior Software Engi... • 1m
Zappos – “Selling Shoes… Without Any Inventory”
Tony Hsieh wanted to sell shoes online — people laughed.
He didn’t even own stock at first. He just photographed shoes at stores, listed them online, and went back to buy them if anyone ordered.
It wo
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1 replies1 like
Aditi
Hey I am on Medial • 1d
“From Customers to Believers: Tribe-Building Strategies That Create Brand Movements”
Tribe-building is about creating a community around your brand, not just selling to customers. People crave belonging—and smart brands tap into this by building ide
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0 replies6 likes
LesGo
Dine. Delight. Repea... • 6m
Are you a budding entrepreneur looking to connect with like-minded individuals? Join our monthly meetups and dive into the world of startups.
Connect with fellow entrepreneurs, investors, and industry experts, learn from successful founders and indu
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3 replies2 likes
Adithya K
Rooted In Traditiona... • 6m
Members of this amazing community, I have a question for all of you
IS ACADEMIC EXCELLENCE IS THE ONLY REQUIREMENT FOR A SUCCESSFUL CAREER?
AND WHAT DOES MAKES A EMPLOYEE INTO AN EMPLOYER?
2 replies1 like
Neha
Power has to be Earn... • 1m
Do you know why Talented or successful people dont distract themselves , cause the time they waste their skills get Detroit and The brain need more time to get back where they are before. ( Im sure it happened with you before Remember when you did
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1 replies3 likes
Guna Surya
Student • 11m
I was thinking, where does schools all buy their uniform design and clothes material, where do they get Stationary day to day required things of the school. How the whole supply chain works?
Can anyone tell me?
Spoiler Note 😁:- (I am not discussin
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Some people here have opened shops selling sandwiches and making pakoras, considering themselves big startups while trying to give advice to those who are actually bringing innovative technologies to the table. Many of them are inspired by Prafull Bi