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A Bengaluru founder just banned Indian clients. (And it’s sparking both outrage and introspection) He called it the hashtag#SkipIndiaMovement. No more local clients. Full focus on international. His reason? “Indian clients drain time, disrespect

Reflections on PR Stunts by CEOs I want to share my thoughts on some recent PR stunts that have left me feeling a bit disappointed. Take Deepinder Goyal, for instance, delivering food with his wife in #Zomato uniforms. While I understand the intenti

The Power of User-Generated Content (UGC) User-generated content (UGC) refers to any content—like images, videos, reviews, or testimonials—created by customers or users rather than a brand. In today’s digital landscape, UGC has proven to be a powerf

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗮𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 ? A step by step process: Step 1: Identify Your Goal Ask: What do you want to achieve? Brand awareness? Product sales? Lead generation? Example: Goal – Get college students to sign

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str