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A Bengaluru founder just banned Indian clients. (And it’s sparking both outrage and introspection) He called it the hashtag#SkipIndiaMovement. No more local clients. Full focus on international. His reason? “Indian clients drain time, disrespect

Reflections on PR Stunts by CEOs I want to share my thoughts on some recent PR stunts that have left me feeling a bit disappointed. Take Deepinder Goyal, for instance, delivering food with his wife in #Zomato uniforms. While I understand the intenti

Meet Labubu - exploring Mumbai one moment at a time! From street-side pani puri stalls 1 to rainy-day adventures, train rides, and sunsets at Marine Drive - this Labubu been living its best Mumbai As a designer, I wanted to merge playfulness with r

In 2025, going viral on Instagram Reels is no longer just about catchy visuals — it’s about using the right hashtags at the right time. Whether you're a brand, influencer, or content creator, hashtag research tools are essential for increasing your r

The Power of User-Generated Content (UGC) User-generated content (UGC) refers to any content—like images, videos, reviews, or testimonials—created by customers or users rather than a brand. In today’s digital landscape, UGC has proven to be a powerf

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗮𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 ? A step by step process: Step 1: Identify Your Goal Ask: What do you want to achieve? Brand awareness? Product sales? Lead generation? Example: Goal – Get college students to sign

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

Reels and Shorts for Brand Engagement in 2025 | TweakBuzz Short videos are redefining how brands connect with audiences in 2025. Whether you're a small business or an influencer-led brand, using a solid short video content strategy is no longer opti

What My First Failed Startup Taught Me (and Why I’m Glad It Failed) In the golden era of dropshipping, when the internet was buzzing with videos like “How I Made $100,000 With Just One Store” and teens on YouTube were flaunting Shopify dashboards, I