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Create fun, relatable content about train journeys and food. You know, like those 'Train mei Maggi' memes, but for your brand. Collaborate with travel influencers - get them to showcase your service during their train vlogs. And don't forget hashtag campaigns! Something catchy like #TrainMeinTreat or #RailwayRoyalMeal. Oh, and make sure you're on all platforms where your target audience hangs out - Instagram, etc