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Reflections on PR Stunts by CEOs I want to share my thoughts on some recent PR stunts that have left me feeling a bit disappointed. Take Deepinder Goyal, for instance, delivering food with his wife in #Zomato uniforms. While I understand the intenti

Brands aren’t just selling gifts—they’re selling emotions, urgency, & identity Here’s how great campaigns are created Personalisation Psychology Make customers feel special with AI-driven suggestions, “Pick Your Mood” shopping, & dynamic content

The Power of User-Generated Content (UGC) User-generated content (UGC) refers to any content—like images, videos, reviews, or testimonials—created by customers or users rather than a brand. In today’s digital landscape, UGC has proven to be a powerf

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗮𝗱 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 ? A step by step process: Step 1: Identify Your Goal Ask: What do you want to achieve? Brand awareness? Product sales? Lead generation? Example: Goal – Get college students to sign

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

🎤 Why India’s Got Latent is Taking Over the Internet! 🚀 (Supreme leader supremacy🤪) This show has figured out the perfect recipe for comedy that hits just right. Here’s what they’re doing so well: 1️⃣ It Feels Real – The jokes aren’t scripted t

💡 Most marketers jump straight to the pitch… But the truth? Your customers aren’t always ready to hear it. They’re at different stages of awareness, and your funnel should reflect that. 👇 In this post, I’ve explained how to align each "customer

Hello, Mates And Medial User! Here is my Idea for *"ChaiGPT."* I'm looking to create a unique and memorable tea cafe experience that blends technology, creativity, and community vibes. If anyone is interested in partnering or investing in this ventur