The key is to balance cost-based pricing with value-based pricing. You need to consider:
-Production costs (including overhead)
-Market demand and elasticity
-Competitor pricing
-Perceived value to the customer
-Brand positioning
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Somraj
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Startup Blueprint - Day 04
Business Model Refinement
1. Revenue Streams: Specify how your startup generates revenue (e.g., subscriptions, one-time sales).
2. Cost Structure: Break down fixed and variable costs (e.g., production, marketing, overhea
Positioning
Positioning defines how a brand is perceived in the minds of customers. Key strategies:
1. Product-Based Positioning: Highlighting the unique features or qualities of the product.
2. Price-Based Positioning: Emphasizing affordability o
Pricing Strategies:-
1. Cost-Plus Pricing: Adds a markup to production costs.
- Example: A $10 product sold for $15 ensures profit.
2. Value-Based Pricing: Prices reflect perceived customer value.
- Example: Apple charges premium rates for i
In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success:
Attribute-Based Positioning
Focus on a key feature of your product or service. Think
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Abdul Rahaman Khan
CEO at StartupSphare... • 18d
Pricing Dilemma: How do we strike the perfect balance where users feel they're getting value without overpaying, and founders feel fairly compensated?
Your Thoughts: What pricing models have you seen that achieve this balance? Any insights or experi
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Abdul Rahaman Khan
CEO at StartupSphare... • 18d
🧠 Pricing Dilemma: How do we strike the perfect balance where users feel they're getting value without overpaying, and founders feel fairly compensated?
💬 Your Thoughts: What pricing models have you seen that achieve this balance? Any insights or
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SHIV DIXIT
CHAIRMAN - BITEX IND... • 4m
💰Learn Start-up Maths —( Concept - 2 )📊
💱 All details about “ COST ”
Whenever someone asks you about the cost just tell him that “ Cost the amount of money that a business spends on the creation of something ”
• There are many types of cost
#
Hi Medial family 👋
Here is Day (3/10) product case study :-)
RED BULL GIVES YOU WING🐧🤭
Today's Topic is "RED BULL🛑🐂 Marketing Startegies"
how Red Bull succeed in Indian Market 🗿
1) GLOBAL BRANDS NEED LOCAL NUANCE :🧐
Consider cultural pre
Why EV cars sales are declining?
EV markets in US and Europe also sees a drop in sales.
Vehicle manufacturers like Ford which commited to be completely electric by 2030, is now shifting towards becoming complete hybrid.
What is going wrong in EV sec
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gray man
I'm just a normal gu... • 2m
Gujarat-based semiconductor packaging firm, Suchi Semicon, is set to kick off its commercial production phase this month, with plans to manufacture and package up to 150,000 chips daily.
Managing Director Ashok Mehta shared that this milestone mark