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Arcane

Stealth • 5m

Personalization helps businesses stand out and ensure increased customer satisfaction. But there's a problem with personalisation called the perception paradox - One user’s idea of personalization is another’s idea of intrusion. (what one person loves, another might find annoying) This makes it hard to get the right balance between personalized content and respecting people's choices. I think YouTube has been quite successful in solving the problem with personalisation with its algorithm. My question to you is - As a founder or someone working with a startup, how do you aim to tackle this problem?

4 replies5 likes

Replies (4)

Havish Gupta

Stealth • 5m

Having a Target audience and providing a personalised shopping experience (depending on your industry) is enough ig

1 replies1 like

SHIV DIXIT

Stealth • 5m

Mostly startups collect customer behaviour data , survey , feedbacks , demographics information etc and then create their MVP products so that's problematic but still i saw many great Ceo's who is constantly observing their new customer activities and steps . Just like Medial founder who is following every single guy and Ritesh Aggarwal who is spending lots of time with hotel owners. Personally i think that's the great way for collecting right information without talking to team but at the end of the day you need to leave all these things on trusted employee.

1 replies2 likes

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