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Arcane

Hey, I'm on Medialย โ€ขย 11m

Personalization helps businesses stand out and ensure increased customer satisfaction. But there's a problem with personalisation called the perception paradox - One userโ€™s idea of personalization is anotherโ€™s idea of intrusion. (what one person loves, another might find annoying) This makes it hard to get the right balance between personalized content and respecting people's choices. I think YouTube has been quite successful in solving the problem with personalisation with its algorithm. My question to you is - As a founder or someone working with a startup, how do you aim to tackle this problem?

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