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Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

Buying habits are shifting fast in India. Here’s what’s surprising: It’s no longer just about price. Indian consumers are looking for brands that align with their values. Whether it’s sustainability, authenticity, or convenience—they want it all.

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh

📖 DAILY BOOK SUMMARIES 📖 🚀 35 Lessona From 👉 🔥 Positioning : The battle of your mind 🔥 ✨ By Al Ries and Jack Tryout ✨ 1. Core Premise: Positioning is about how a brand or product occupies a space in the customer’s mind relative to compe

This guy is the beverage industry's biggest enemy. He built a $1.4 Billion brand in 4 years using methods that would get most people fired. Many consider him the greatest marketer on earth. Here's his mind-blowing guide to blowing up business :

Only 5 traits that founders must have to impress gf or a VC👇 🗣️Communication: -Simplify things -Convey with Clarity -Define your stand clearly ❣️No VC/gf wants to be surrounded with that dilemma guy 🤝Persuasion: Convincing is the game. Build g

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

A real brand is an experience, a journey—here’s what truly defines it: 📌 Emotional Connection: Your brand is the feelings you evoke, the bonds you create. It's about resonating deeply with your audience. 📌Memorable Experiences: It’s not just abou

CULTURE EATS STRATEGY FOR BREAKFAST, INNOVATION FOR LUNCH AND SUSTAINABILITY FOR DINNER! In 1991, the management guru Peter Ducker famously stated in the Wall Street Journal, “Culture eats strategy for breakfast.” Over three decades later, this qu

"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations." Let's have a look at the key insights of Indian Liquor Industry. Opportunities: 1. Craft Spirits & Pr