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Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh

What Gen-Z want at work survey report by Deloitte. Over 90% of Deloitte South Asia is dominated by Gen Zs and Millennials! I am excited to announce that Deloitte's Gen Z and Millennial Survey 2024 is just in with intriguing insights into how Mille

This guy is the beverage industry's biggest enemy. He built a $1.4 Billion brand in 4 years using methods that would get most people fired. Many consider him the greatest marketer on earth. Here's his mind-blowing guide to blowing up business :

📖 DAILY BOOK SUMMARIES 📖 🚀 20 Lessons from 👉 🔥 Playing To Win 🔥 ✨ By A.G. Lafely and Roger L. Martin ✨ 1. Core Premise: • Strategy is about making choices and winning in the marketplace. The book emphasizes that effective strategy requi

"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations." Let's have a look at the key insights of Indian Liquor Industry. Opportunities: 1. Craft Spirits & Pr

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

📖 DAILY BOOK SUMMARIES 📖 🚀 16 Lessons From 👉 🔥 Start With Why 🔥 💯 By Simon Sinek ✨ 1. The Golden Circle: Sinek introduces the concept of the Golden Circle, which consists of three layers • Why (the core purpose, cause, or belief behind

📖 DAILY BOOK SUMMARIES 📖 🚀 15 Lessons From 👉 🔥 Kotler On Marketing 🔥 ✨ By KOTLER On Marketing ✨ 1. Marketing as a Core Business Function • Marketing is not just a departmental activity but a central function for business success. It i

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/16bLl_mju1yuBPj4k4UBRY2zEavR95yGd/view?usp=drivesdk 🔥 Building A Story Brand 🔥 🚀 20 Lessons By 👉 ✨ Donald Miller ✨ 1. Customers as