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Comet looks like a copycat product of bigger sneakers brands. No unique identity of its own.
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Identity-based marketing focuses on aligning a brand with how customers see themselves โ or who they want to become. Instead of selling products, it sells belonging. People donโt just buy sneakers; they buy the feeling of being athletic or trendy. Br
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Bangalore-based house of F&B brands, Curefoods, has announced the repositioning of its flagship brand, EatFit, under the new identity โKitchens of EatFit.โ The revamped platform will feature eight distinct brands, each dedicated to delivering high-
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Marketing isnโt always necessary to get people onboard Sometimes, the quality of your product becomes its own form of marketing. If your product is genuinely good, people will naturally talk about it, creating a form of passive marketing. That s
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Why International Shoe Brands are benchmarking our Indian Market? Here a bold move with commitment to challenge international shoe brands. Excited to introduce EIMIGO, a new Indian startup revolutionizing sports shoes & sneakers with premium quali
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*USP (Unique Selling Proposition)* refers to the distinctive feature or benefit that sets your product or service apart from competitors. This is essentially the reason why customers should choose your product over others, highlighting its uniqueness
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