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Welcome to OUT OF THE BOX MARKETING! EP=27 (Pepsi) "UNBELIEVABLE BUS STAND" Pepsi wants to promote their new product, 'Pepsi Max'.The tagline of Pepsi Max was "UNBELIEVABLE". To promote this, they literally created a "UNBELIEVABLE" marketing campa

“Pepsi turned Followers into Hackers” WEIRD Marketing Strategy #14 Pepsi provided followers with HTML code which has a secret message in it and asked fans to paste them in the website they want in exchange of a pepsi ,Fans started to paste the code

This is another idea I thought What if their was an app that would solve people's problem using people and the people who solve or identify any problem will be rewarded like People can report bike who don't use helmets or even cross signal or stunts

While some MBAs just appear to be running a successful Tea Startup, this guy made a real one! This is how Nitin Saluja and Raghav Verma built a brand ₹2000cr brand by selling Tea with their brand called Chaayos! So Nitin who was working in USA, onc

Ola made fun of Swiggy and Zomato. This ad post angered most viewers, and the comment section was filled with negative comments Brands are often known to respect their competition. I have seen playful ads, but very less saw ads that belittle their c

Is Inaction better? Well, Action bias is a mental error which occurs when we prefer to take action rather than Eat Fivestar(do nothing), even if there’s no proof that action will improve the situation. It’s like an automatic reflex instead of rati

Honestly ITC made a smart move by spinning off its hotel business there was a time when people thought it might turn into a burden for the company but now that same business is bringing in over ₹100 crore in revenue funny how things turned around.

What was one that moment that made your day!?

Which was the very first startup that has made the word startup to be popular this much..?

Hey guys, listen up! I've got an awesome story to share! Have you ever come across the "Clear Craze"? I'm talking about the marketing trend that took the US by storm And the best part? Every brand wanted to be part of this from beer to Nintendo to Ap