Content writer • 1y
Hey guys, listen up! I've got an awesome story to share! Have you ever come across the "Clear Craze"? I'm talking about the marketing trend that took the US by storm And the best part? Every brand wanted to be part of this from beer to Nintendo to Apple. It was insane! In 1992, Pepsi launched "Crystal Pepsi" and promoted it at Super Bowl However, despite generating sales of a whopping $474 million, Crystal Pepsi failed. The product had two problems. Firstly, the clear bottle used for marketing caused the drink to react with the sun, making it taste similar to shoe polish. Secondly, the drink was marketed as a diet drink, but it had 130cl Coca-Cola launched TAB CLEAR,to kill their competitor They used the KAMIKAZI stratergy.And this strategy split the market and confused people about what a clear drink was supposed to be - healthy or normal? This led to a decline in the craze. So there you have it, folks - a cautionary tale about marketing and the dangers of jumping on a trend.
A guy with lot's of ... • 1m
PepsiCo the drink of the new generation🥤🥤 PepsiCo's story began in 1893 when pharmacist Caleb Bradham created "Brad’s Drink" to aid digestion. Renamed Pepsi-Cola in 1898, it gained popularity but went bankrupt in 1923. Revived in the 1930s, Pepsi
See MoreFounder-Hexpertify.c... • 1y
“Pepsi turned Followers into Hackers” WEIRD Marketing Strategy #14 Pepsi provided followers with HTML code which has a secret message in it and asked fans to paste them in the website they want in exchange of a pepsi ,Fans started to paste the code
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