๐Ÿš€ Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. ๐Ÿ”ฅ
Login

Back

Hiral Jain

Content writerย โ€ขย 11m

Hey guys, listen up! I've got an awesome story to share! Have you ever come across the "Clear Craze"? I'm talking about the marketing trend that took the US by storm And the best part? Every brand wanted to be part of this from beer to Nintendo to Apple. It was insane! In 1992, Pepsi launched "Crystal Pepsi" and promoted it at Super Bowl However, despite generating sales of a whopping $474 million, Crystal Pepsi failed. The product had two problems. Firstly, the clear bottle used for marketing caused the drink to react with the sun, making it taste similar to shoe polish. Secondly, the drink was marketed as a diet drink, but it had 130cl Coca-Cola launched TAB CLEAR,to kill their competitor They used the KAMIKAZI stratergy.And this strategy split the market and confused people about what a clear drink was supposed to be - healthy or normal? This led to a decline in the craze. So there you have it, folks - a cautionary tale about marketing and the dangers of jumping on a trend.

12 replies15 likes
4
Replies (12)

More like this

Recommendations from Medial

Image Description
Image Description

Melon Tusk

ย โ€ขย 

Teslaย โ€ขย 1y

Marketing: Its a very noisy world out there, and we need to make sure our values are been heard crystal clear.

3 replies7 likes

Akash Rawat

Be a heroย โ€ขย 1m

Guys lets have a brainstorm Why CRYSTAL PEPSI failed ? Why it was launched ? Can u still find it in the world ? Despite of being the sponser of NBA,its production sloped down within the next year. Answer will be shared within 12 hours . Comme

See More
0 replies5 likes
Image Description
Image Description

LIKHITH

ย โ€ขย 

Medialย โ€ขย 4m

Welcome to OUT OF THE BOX MARKETING! EP=27 (Pepsi) "UNBELIEVABLE BUS STAND" Pepsi wants to promote their new product, 'Pepsi Max'.The tagline of Pepsi Max was "UNBELIEVABLE". To promote this, they literally created a "UNBELIEVABLE" marketing campa

See More
13 replies10 likes
3
Anonymous
Image Description
Image Description

Anonymous

Hey I am on Medialย โ€ขย 11d

Campa cola - it is growing. I know. But a few months ago, I tried it because it was a cheap offering and was available at the store. It tasted "not good". Really inferior to existing drinks like Coke, Pepsi.

2 replies12 likes
Image Description
Image Description

Jaswanth Jegan

Founder-Hexpertify.c...ย โ€ขย 11m

โ€œPepsi turned Followers into Hackersโ€ WEIRD Marketing Strategy #14 Pepsi provided followers with HTML code which has a secret message in it and asked fans to paste them in the website they want in exchange of a pepsi ,Fans started to paste the code

See More
10 replies24 likes
1
Image Description
Image Description

Chamarti Sreekar

Passionate about Pos...ย โ€ขย 2m

JioHotstar has rebranded with a new logo. Whatโ€™s wrong with the design team? Is this the new marketing trend intentionally making it worse so that everyone talks about it? Free marketing?

3 replies16 likes

Merwin Rebello

Build to earnย โ€ขย 1m

Pepsi taking a dig at the marketing campaign buy cocacola and making its own Halftime โ‰  Any time ๐Ÿคฃ๐Ÿคฃ๐Ÿคฃ๐Ÿคฃ๐Ÿซก๐Ÿซก๐Ÿซก

0 replies4 likes
Image Description

Chamarti Sreekar

Passionate about Pos...ย โ€ขย 6m

A Coca-Cola employee offered to sell company secrets to Pepsi for 1.5 million dollars. Pepsi responded by notifying Coca-Cola.๐Ÿ˜‚

1 replies9 likes
Image Description
Image Description

sai shashank talluri

Studentย โ€ขย 5m

Is it a good idea to start a cold drink company??

9 replies5 likes
2
Image Description
Image Description

Venkat Reddy

Budding entrepreneurย โ€ขย 1y

Hey guys, did you guys tasted any new soft drink in last 3yrs that tasted good and fresh like how people used to feel when frooti came in the market...does a company with new soft drink(aerated or fruit based) can survive in the market that is domina

See More
7 replies4 likes

Download the medial app to read full posts, comements and news.