Login

Post on Medial

Hiral Jain

Stealth • 6m

Hey guys, listen up! I've got an awesome story to share! Have you ever come across the "Clear Craze"? I'm talking about the marketing trend that took the US by storm And the best part? Every brand wanted to be part of this from beer to Nintendo to Apple. It was insane! In 1992, Pepsi launched "Crystal Pepsi" and promoted it at Super Bowl However, despite generating sales of a whopping $474 million, Crystal Pepsi failed. The product had two problems. Firstly, the clear bottle used for marketing caused the drink to react with the sun, making it taste similar to shoe polish. Secondly, the drink was marketed as a diet drink, but it had 130cl Coca-Cola launched TAB CLEAR,to kill their competitor They used the KAMIKAZI stratergy.And this strategy split the market and confused people about what a clear drink was supposed to be - healthy or normal? This led to a decline in the craze. So there you have it, folks - a cautionary tale about marketing and the dangers of jumping on a trend.

12 replies15 likes
4
Replies (12)

More like this

Recommendations from Medial

Image Description
Image Description

Melon Tusk

 • 

Tesla • 7m

Marketing: Its a very noisy world out there, and we need to make sure our values are been heard crystal clear.

3 replies7 likes
Image Description
Image Description

Jaswanth Jegan

Stealth • 6m

“Pepsi turned Followers into Hackers” WEIRD Marketing Strategy #14 Pepsi provided followers with HTML code which has a secret message in it and asked fans to paste them in the website they want in exchange of a pepsi ,Fans started to paste the code

See More
10 replies24 likes
Image Description
Image Description

sai shashank talluri

Stealth • 22d

Is it a good idea to start a cold drink company??

9 replies5 likes
1
Image Description

Chamarti Sreekar

Stealth • 1m

A Coca-Cola employee offered to sell company secrets to Pepsi for 1.5 million dollars. Pepsi responded by notifying Coca-Cola.😂

1 replies8 likes
Image Description
Image Description

Mr Z

Stealth • 6m

Power of marketing !!! In 1968, India launched its first condom to control the rising population. It FAILED as nobody wanted to bring a piece of rubber to their bedroom. But a shift in marketing has now made condoms a $508 million industry.

18 replies14 likes
1
Image Description
Image Description

sai shashank talluri

Stealth • 22d

Is it a good idea to start a Non-alcoholic ready to drink company?

15 replies8 likes
3
Image Description
Image Description

Venkat Reddy

Stealth • 7m

Hey guys, did you guys tasted any new soft drink in last 3yrs that tasted good and fresh like how people used to feel when frooti came in the market...does a company with new soft drink(aerated or fruit based) can survive in the market that is domina

See More
7 replies4 likes
Image Description
Image Description

Aarihant Aaryan

Stealth • 7m

Sting founded by pepsi, made close to 1000 crore in revenue in FY23, they're the largest cold drink in India and they have gone ahead of sprite and thumsup by just executing this small insight Pepsico is the master of beverages in the world, but

See More
4 replies7 likes
1
Anonymous
Image Description

Anonymous

Stealth • 3m

Is there anyone have bottle manufacturing company. I am looking for order some premium quality plastic bottles for my company. Criteria: need to be hard, crystal clear like glass bottle with premium design

2 replies3 likes
Image Description
Image Description

LIKHITH

Stealth • 4m

Welcome to INGENIOUS MARKETING! EP=8 (Pepsi) Coke isn't a juice brand, it's demon 😂(Open img) Happy Hollowen ! Like and follow for more & What do you think 'bout this ?

7 replies12 likes

Download the medial app to read full posts, comements and news.