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Jaswanth Jegan

Founder-Hexpertify.c...ย โ€ขย 10m

โ€œPepsi turned Followers into Hackersโ€ WEIRD Marketing Strategy #14 Pepsi provided followers with HTML code which has a secret message in it and asked fans to paste them in the website they want in exchange of a pepsi ,Fans started to paste the code in every famous websites like Apple,Google,Telsa,Coca Cola.The Secret Message was "Pepsi's Flavor Reaches every corner" Pepsi turned thousands of followers into โ€œhackersโ€, so that from their computers and with an HTML code, they would put a message in thousands of websites around the world, all in exchange for a Pepsi.Excited fans started to share their screenshots which went viral even coca cola website has the secret message in fans Computer hence made the campaign Popular. Pepsi Code managed to cross the marketing, time, and advertising barriers by getting its Twitter followers to carry Pepsiโ€™s message to places where not even paid media had been able to carry the brand.

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