"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!"
Reliance Industries has shaken up India’s cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Here’s how it’s making waves:
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Mridul Das
Introvert! • 2m
Campa Cola is destroying Coca cola and Pepsi. In just 18 months, it has crossed ₹1,000 crore in revenue.
Pepsi 14700 cr
Coca Cola 14200 cr
Campa is giving 8% to the retail store where as others nearly 5%. This strategy is eating up Coca and Pepsi m
Do you think Reliance is often Overrated?
Like Whenever Reliance enters a new Industry, everyone is like all the existing companies are gonna be dead. But that doesnt happen.
For Eg. Campa Cola or OTT fight (Jio only Partnered with Disney).
After decades in hibernation, Campa Cola has made a triumphant return, and it's not just clinking glasses it's shaking up the entire soft drink industry!
A Blast from the Past: Originally launched in 1977, Campa Cola was the toast of the town before
The Next Cola War!
First and foremost, it is not fought with arms and violence.This war requires branding, marketing, and, most importantly, capital.
Cola War 1 began in 1993 between Pepsi and Coca-Cola.Once again, history is repeating itself.This
After the telecom sector through JIO, Reliance Industries is once again shaking another business industry of the soft drink. With the revival of the Campa Cola brand, Reliance Consumer Products Ltd (RCPL) has also made its position in the sector. In
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SHIV DIXIT
CHAIRMAN - BITEX IND... • 1y
“ Campa Cola Re-lunch Analysis ”
So guys we all know that Mukesh Ambani
Bought Campa Cola in 22 crores from pure group and recently reliance group re Lunch Campa Cola in 3 flavours cola , orange and lemon.
The carbonated beverages market segment
Is Inaction better?
Well, Action bias is a mental error which occurs when we prefer to take action rather than Eat Fivestar(do nothing), even if there’s no proof that action will improve the situation.
It’s like an automatic reflex instead of rati