“The Decoy Effect: How Brands Trick You into Choosing More”
The Decoy Effect is a pricing strategy where businesses introduce a third, less attractive option (the “decoy”) to subtly push customers toward a more profitable choice. It plays on human p
Mind Games: The Decoy Effect 🧠💡
Ever feel like a third option makes one of the original choices suddenly more appealing? There's a reason for that: the Decoy effect!
Here's how it works:
⭐ Imagine you're choosing a phone plan:
* Option A: 2GB
Imagine you’re buying pizza for your friends, and you’re faced with these options:
Small: 4 slices for ₹100
Medium: 8 slices for ₹200
Large: 12 slices for ₹260 (with extra cheese!)
Now, let’s rule out the Small pizza—it’s obviously not enough for a
Why do Indian founders glorify hustle over strategy?
Everywhere you look—founder interviews, podcasts, startup reels—it’s all about grind, sacrifice, late nights, no weekends. Hustle is the badge of honor. The more tired you are, the more “entrepren
U might have heard of the card based strategy game called shasn . What if someone create online version of it. We can't copy the whole game but take inspiration from the rules.
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Harshit Mishra
Helping brands to gr... • 4m
We’re selecting three businesses ready to scale with the right digital strategy.
If you’re struggling with inconsistent leads or sales, it’s not the market, it’s your approach.
let's connect to grow together🚀
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Mitsu
extraordinary is jus... • 1m
They took Microsoft Paint
Added layers + a GPT plugin
Called it “Visionary”
Now it’s a $700M startup
IPL teams make losses on paper — and that’s the strategy.
They’re not failing. They’re marketing, building brand value, saving tax, and creating long-term fanbases.
It’s not a cricket game. It’s a business league.
