StealthĀ ā¢Ā 5m
Celebrities might be able bring in the customers on day zero, but ultimately if there product doesn't have quality at the right price point, there is a high chance that the product will get rejected by the consumers. Look at the case of Deepika Padukone, her products were reviewed online by the influencers and termed too pricey for the value that we delivering to the customers. Conclusion: They definitely will have a lot of reach on day zero, but ultimately, if they get the product right, they will definitely sustain.
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