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DECODING IP RIGHTS IN M&A TRANSACTIONS Closing a major M&A deal? Don't overlook Intellectual Property (IP) rights—often the crown jewel of the transaction. Mismanaging IP can turn your dream deal into a nightmare. Here’s how to ensure a smooth pro

Intellectual Property Audit: The Overlooked Key to Accurate Valuation! Intellectual property (IP) is a critical driver of business success in today’s knowledge-driven economy. Properly valuing IP is essential for strategic decision-making, transacti

Branding & IP: A Powerful Duo In today's competitive market, a strong brand is your company's most valuable asset. But your brand is intrinsically linked to intellectual property (IP). Your logo, tagline, and even your brand voice are all protectabl

Butterflies, a new social media app created by a former Snap engineer, allows users to design autonomous AI profiles called Butterflies that are imbued with unique personalities and backstories. Then, the AI personas take on lives of their own by ind

WWE is not in the business of wrestling or even entertainment but they are a talent management company As of today, the WWE show is telecasted in over 180 countries and broadcast in 20 languages, with over $1.3B in revenue If we deep dive into th

Hidden IP Crimes Alert! Startups, beware of lesser-known IP pitfalls like REVERSE CONFUSION. While we usually think of smaller brands copying bigger names, reverse confusion flips the script. Here, a giant unknowingly (or deliberately) uses a smalle

AI Startups: Why IP and Contracts are your Secret weapons!! In the AI revolution, your ideas are your most valuable asset. Here's why IP and contracts are non-negotiable: 1. Safeguard Your Brain Power • Patents for algorithms • Copyrights for

Design is now becoming an all-encompassing field where it's about the entire experience across all touchpoints: UI/UX, which includes web, app, in-person experience, merch experience, physical product experience, content, and media experience.

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What's the Benefits of Trademark Registration! Registering a trademark in IP India and under the World Intellectual Property Organization (WIPO) framework provides several important advantages for businesses and startups. Under the WIPO system and