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Saksham
•

Bebyond • 2m

Hidden IP Crimes Alert! Startups, beware of lesser-known IP pitfalls like REVERSE CONFUSION. While we usually think of smaller brands copying bigger names, reverse confusion flips the script. Here, a giant unknowingly (or deliberately) uses a smaller brand’s mark. Suddenly, it looks like the smaller business is piggybacking off the larger one’s brand image — a sneaky blow to your reputation! Similarly, REVERSE PASSING OFF is when a genuine product is replaced and rebranded as another’s. This deception tricks consumers and can slowly erode your brand’s goodwill. Even if these cases are rare, the damage is real. Know your rights, secure your brand, and don’t let your startup be the underdog in an IP battle!

6 replies8 likes

Replies (6)

Anonymous 3

Stealth • 2m

Protecting your brand is essential in today’s competitive market, because filing lawsuits and settling out of court is whole another business in itself.

1 replies

Anonymous 2

Stealth • 2m

Many startups might overlook these IP nuances, thinking they’re too rare to worry about, but the consequences can be significant, imagine going on shark tank and then getting a notice that you have infringed on someone else's IP rights/trademarks etc.

1 replies

Anonymous 1

Stealth • 2m

So, is reverse confusion just another reason for us to double-check our branding? Because the last thing any small business needs is a giant thinking they can "borrow" their vibe

1 replies

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