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Saksham

ย โ€ขย 

Bebyondย โ€ขย 7m

Hidden IP Crimes Alert! Startups, beware of lesser-known IP pitfalls like REVERSE CONFUSION. While we usually think of smaller brands copying bigger names, reverse confusion flips the script. Here, a giant unknowingly (or deliberately) uses a smaller brandโ€™s mark. Suddenly, it looks like the smaller business is piggybacking off the larger oneโ€™s brand image โ€” a sneaky blow to your reputation! Similarly, REVERSE PASSING OFF is when a genuine product is replaced and rebranded as anotherโ€™s. This deception tricks consumers and can slowly erode your brandโ€™s goodwill. Even if these cases are rare, the damage is real. Know your rights, secure your brand, and donโ€™t let your startup be the underdog in an IP battle!

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