Hidden IP Crimes Alert! Startups, beware of lesser-known IP pitfalls like REVERSE CONFUSION. While we usually think of smaller brands copying bigger names, reverse confusion flips the script. Here, a giant unknowingly (or deliberately) uses a smaller brandโs mark. Suddenly, it looks like the smaller business is piggybacking off the larger oneโs brand image โ a sneaky blow to your reputation! Similarly, REVERSE PASSING OFF is when a genuine product is replaced and rebranded as anotherโs. This deception tricks consumers and can slowly erode your brandโs goodwill. Even if these cases are rare, the damage is real. Know your rights, secure your brand, and donโt let your startup be the underdog in an IP battle!
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