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Personalization helps businesses stand out and ensure increased customer satisfaction. But there's a problem with personalisation called the perception paradox - One user’s idea of personalization is another’s idea of intrusion. (what one person l

Hope the creator program will do good for people who were complaining about low effort or bad content. We heard you well and realised it ourselves. Building personalisation with this much data at this scale is a very tough to do guys. Almost no on

Cold Emails: Dead or Alive for Startups? 👻 (Hint: Personalisation is Key!) Generic mass emails = DEAD 💀. BUT... Highly personalised, relevant emails = Still kicking! ✅ Do Your Homework 🕵️‍♀️: Research their role, company, and potential pain poi

Great people are not born great, they grow great.

We have found a new way to wake you up! 🤩 Built mattrAlarm, an AI agent that wakes you up in the morning. ✨ A new way to wake up in the morning! 🌅 Alarms have existed for centuries, yet they are boring, stressful, and lack personalisation. ❌ An

Great People aren't great because they have great minds, but they do great things with an ordinary and common mind.

great idea to great execution

You don’t need more features. You need a product people actually use. You can’t “feature” your way into retention. Startups win by solving one core pain, with: 1. Fluid UX 2. Rewarding journey 3. Speed + AI-driven personalisation 4. Multi-device ac

Great companies are built on great products