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Adani's eyes on UPI Ambani's eyes on UPI But these guys don't know what to offer customers other than what existing giants are offering. Everyone knows UPI is big and wants a share of the cake but no one knows how to build a consumer/user-centric pla

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Karan Sahu

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Yes, true, that's why I am saying no one knows other than what existing giants are offering. As much as about the point of making a platform around it, I think it's time to rethink the entire structure of fintech and social commerce in India. Fintech and social commerce combined can move mountains, as people are more likely to spend on trustable things. And yeah, the 'social' in social commerce provides that trust. Let's see how far my hypothesis can go. Thanks for the thoughtful reply.

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